# Roundtable Brand Identity

A complete profile of **Roundtable**'s visual system — colors, typography, components, and personality — extracted from [https://roundtable.ai](https://roundtable.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://roundtable.ai.

- **Primary:** #0000EE
  - rgb(0, 0, 238)
- **Secondary:** #FF3B30
  - rgb(255, 59, 48)
- **Accent:** #FA5252
  - rgb(250, 82, 82)
- **Background:** #F9F9F7
  - rgb(249, 249, 247)
- **Text Primary:** #000000
  - rgb(0, 0, 0)
- **Link:** #FA5252
  - rgb(250, 82, 82)

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** Uncutsans ([Google Fonts →](https://fonts.google.com/specimen/Uncutsans))
- **Heading:** Uncutsans ([Google Fonts →](https://fonts.google.com/specimen/Uncutsans))  
  Uncutsans, sans-serif

## Visual Assets

Logo  
  
Favicon  
  
Social Card

## UI Components

Live previews rendered using Roundtable's actual button styles.

- **Button Primary**  
  background: #000000  
  textColor: #FFFFFF  
  borderColor: #000000  
  borderRadius: 12px  
  shadow: none

- **Button Secondary**  
  background: #FFFFFF  
  textColor: #000000  
  borderColor: #000000  
  borderRadius: 12px  
  shadow: none

## Brand Personality

- **Tone:** modern
- **Energy:** medium
- **Audience:** tech-savvy professionals

## Roundtable Brand in the Wild

Image: [accounts.roundtable.ai](https://accounts.roundtable.ai/social-card.png)  
Source: [roundtable.ai](https://roundtable.ai/customers)

Image: [roundtable.ai](https://roundtable.ai/images/captcha.jpg)  
Source: [roundtable.ai](https://roundtable.ai/blog/invisible-captcha-guide-bot-protection)

Image: [roundtable.ai](https://roundtable.ai/images/accessibility.webp)  
Source: [roundtable.ai](https://roundtable.ai/blog/wcag-compliant-captcha-solutions)

Image: [research.roundtable.ai](https://research.roundtable.ai/capabilities-humanness/humans-llms.png)  
Source: [research.roundtable.ai](https://research.roundtable.ai/capabilities-humanness/)

Image: [roundtable.ai](https://roundtable.ai/images/click-diagram.png)  
Source: [roundtable.ai](https://roundtable.ai/blog/click-farm-detection-guide)

Image: [mintcdn.com](https://mintcdn.com/roundtabletechnologiesinc/WBOp9h-fRYrHLjFL/images/dashboard.png?fit=max&auto=format&n=WBOp9h-fRYrHLjFL&q=85&s=2a7e51ffd6c66b3f02c2874165d81b11)  
Source: [docs.roundtable.ai](https://docs.roundtable.ai/using-the-dashboard)

## Frequently Asked Questions

1. **What is Roundtable's primary brand color?**  
   Roundtable's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Roundtable use?**  
   Roundtable uses #FA5252 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Roundtable use?**  
   Roundtable uses Uncutsans as the primary typeface across body and headings.

4. **Does Roundtable use a light or dark theme?**  
   Roundtable's primary site uses a light color scheme, with a background of #F9F9F7.

5. **Where can I find Roundtable's logo?**  
   Roundtable's logo is available directly on their site (https://roundtable.ai). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**  
   This profile was extracted from https://roundtable.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Roundtable.

## Methodology

Brand data on this page was extracted from [https://roundtable.ai](https://roundtable.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Roundtable.