Roofr Brand: Colors, Fonts, Logo & Visual Identity

Roofr Brand Identity

A complete profile of Roofr's visual system — colors, typography, components, and personality — extracted from https://roofr.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://roofr.com/.
primary
#1373E3
rgb(19, 115, 227)
secondary
#697478
rgb(105, 116, 120)
accent
#1373E3
rgb(19, 115, 227)
background
#F9F9F9
rgb(249, 249, 249)
textPrimary
#0B0F12
rgb(11, 15, 18)
link
#E7F1FC
rgb(231, 241, 252)

Typography

Each font links to its Google Fonts page where available.
primary
Circular
Circular Google Fonts →
heading
Circular
Circular Google Fonts →
Circular, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Roofr's actual button styles.

Input

Button Primary

Button Secondary

Brand Personality

Tone: professional
Energy: medium
Audience: roofing professionals and contractors

Frequently Asked Questions

  1. What is Roofr's primary brand color?
    Roofr's primary brand color is #1373E3. It anchors the visual identity across their website, product UI, and marketing materials.

  2. What font does Roofr use?
    Roofr uses Circular as the primary typeface across body and headings.

  3. Does Roofr use a light or dark theme?
    Roofr's primary site uses a light color scheme, with a background of #F9F9F9.

  4. Where can I find Roofr's logo?
    Roofr's logo is available directly on their site (https://roofr.com/). The current logo URL is included in the machine-readable JSON profile linked above.

  5. How was this brand profile generated?
    This profile was extracted from https://roofr.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Roofr.

Methodology

Brand data on this page was extracted from https://roofr.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [{
    "family": "Circular",
    "role": "body"
  }],
  "colors": {
    "primary": "#1373E3",
    "secondary": "#697478",
    "accent": "#1373E3",
    "background": "#F9F9F9",
    "textPrimary": "#0B0F12",
    "link": "#E7F1FC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Circular",
      "heading": "Circular"
    },
    "fontStacks": {
      "heading": ["Circular", "sans-serif"],
      "body": ["Circular", "sans-serif"],
      "paragraph": ["Circular", "sans-serif"]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "16px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#040506",
      "borderColor": null,
      "borderRadius": "96px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#EFEFEF",
      "textColor": "#FFFFFF",
      "borderRadius": "96px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0D509F",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6493173e3cea69ef8852e657/6493173e3cea69ef8852e844_Roofr-Logo-Colour_Dark%402x.webp",
    "favicon": "https://cdn.prod.website-files.com/6493173e3cea69ef8852e657/6493173e3cea69ef8852e7fe_Roofr-Icon-Colour-32.png",
    "ogImage": "https://cdn.prod.website-files.com/6493173e3cea69ef8852e657/673bc86d65da704c16740fb1_home.png"
  }
}