Roforco Brand Identity

A complete profile of Roforco's visual system — colors, typography, components, and personality — extracted from https://archive.org. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://archive.org.

Typography

Each font links to its Google Fonts page where available.

Primary: Helvetica Neue
Heading: Helvetica Neue

Visual Assets

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Brand Personality

Tone: traditional Energy: low Audience: general public

Roforco Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: ia600703.us.archive.org

Image: archive.org

Image: archive.org

Image: assets.cureus.com

Image: archive.org

Image: archive.org

Frequently Asked Questions

What is Roforco's primary brand color?
Roforco's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Roforco use?
Roforco uses Helvetica Neue as the primary typeface across body and headings.

Does Roforco use a light or dark theme?
Roforco's primary site uses a light color scheme, with a background of #FBFBFD.

Where can I find Roforco's logo?
Roforco's logo is available directly on their site (https://archive.org). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://archive.org using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Roforco.

Methodology

Brand data on this page was extracted from https://archive.org on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Roforco.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

JSON Profile:

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FBFBFD",
    "textPrimary": "#111111",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "10px",
      "h2": "10px",
      "body": "10px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22ia-logo%22%20viewBox%3D%220%200%2027%2030%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-labelledby%3D%22logoTitleID%20logoDescID%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%3Ctitle%20id%3D%22logoTitleID%22%3EInternet%20Archive%20logo%3C%2Ftitle%3E%0A%20%20%20%20%3Cdesc%20id%3D%22logoDescID%22%3E%0A%20%20%20%20%20%20A%20line%20drawing%20of%20the%20Internet%20Archive%20headquarters%20building%20fa%C3%A7ade.%0A%20%20%20%20%3C%2Fdesc%3E%0A%20%20%20%20%3Cg%20stroke%3D%22none%22%20stroke-width%3D%221%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20none%20!important%3B%20stroke-width%3A%201px%20!important%3B%22%3E%0A%20%20%20%20%20%20%3Cmask%20id%3D%22mask-2%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M26.6666667%2C28.6046512%20L26.6666667%2C30%20L0%2C30%20L0.000283687943%2C28.6046512%20L26.6666667%2C28.6046512%20Z%20M25.6140351%2C26.5116279%20L25.6140351%2C28.255814%20L1.05263158%2C28.255814%20L1.05263158%2C26.5116279%20L25.6140351%2C26.5116279%20Z%20M3.62469203%2C7.6744186%20L3.91746909%2C7.82153285%20L4.0639977%2C10.1739544%20L4.21052632%2C13.9963932%20L4.21052632%2C17.6725617%20L4.0639977%2C22.255044%20L4.03962296%2C25.3421929%20L3.62469203%2C25.4651163%20L2.16024641%2C25.4651163%20L1.72094074%2C25.3421929%20L1.55031755%2C22.255044%20L1.40350877%2C17.6970339%20L1.40350877%2C14.0211467%20L1.55031755%2C10.1739544%20L1.68423854%2C7.80887484%20L1.98962322%2C7.6744186%20L3.62469203%2C7.6744186%20Z%20M24.6774869%2C7.6744186%20L24.9706026%2C7.82153285%20L25.1168803%2C10.1739544%20L25.2631579%2C13.9963932%20L25.2631579%2C17.6725617%20L25.1168803%2C22.255044%20L25.0927809%2C25.3421929%20L24.6774869%2C25.4651163%20L23.2130291%2C25.4651163%20L22.7736357%2C25.3421929%20L22.602418%2C22.255044%20L22.4561404%2C17.6970339%20L22.4561404%2C14.0211467%20L22.602418%2C10.1739544%20L22.7369262%2C7.80887484%20L23.0420916%2C7.6744186%20L24.6774869%2C7.6744186%20Z%20M9.94042303%2C7.6744186%20L10.2332293%2C7.82153285%20L10.3797725%2C10.1739544%20L10.5263158%2C13.9963932%20L10.5263158%2C17.6725617%20L10.3797725%2C22.255044%20L10.3556756%2C25.3421929%20L9.94042303%2C25.4651163%20L8.47583122%2C25.4651163%20L8.0362015%2C25.3421929%20L7.86556129%2C22.255044%20L7.71929825%2C17.6970339%20L7.71929825%2C14.0211467%20L7.86556129%2C10.1739544%20L8.00005604%2C7.80887484%20L8.30491081%2C7.6744186%20L9.94042303%2C7.6744186%20Z%20M18.0105985%2C7.6744186%20L18.3034047%2C7.82153285%20L18.449948%2C10.1739544%20L18.5964912%2C13.9963932%20L18.5964912%2C17.6725617%20L18.449948%2C22.255044%20L18.425851%2C25.3421929%20L18.0105985%2C25.4651163%20L16.5460067%2C25.4651163%20L16.1066571%2C25.3421929%20L15.9357367%2C22.255044%20L15.7894737%2C17.6970339%20L15.7894737%2C14.0211467%20L15.9357367%2C10.1739544%20L16.0702315%2C7.80887484%20L16.3753664%2C7.6744186%20L18.0105985%2C7.6744186%20Z%20M25.6140351%2C4.53488372%20L25.6140351%2C6.97674419%20L1.05263158%2C6.97674419%20L1.05263158%2C4.53488372%20L25.6140351%2C4.53488372%20Z%20M13.0806755%2C0%20L25.9649123%2C2.93331338%20L25.4484139%2C3.8372093%20L0.771925248%2C3.8372093%20L0%2C3.1041615%20L13.0806755%2C0%20Z%22%20id%3D%22path-1%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%3Cg%20mask%3D%22url(%23mask-2)%22%20fill%3D%22%23FFFFFF%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M0%2C0%20L26.6666667%2C0%20L26.6666667%2C30%20L0%2C30%20L0%2C0%20Z%22%20id%3D%22swatch%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%3C%2Fg%3E%0A%20%20%20%20%3C%2Fg%3E%0A%20%20%3C%2Fsvg%3E",
    "favicon": "https://archive.org/offshoot_assets/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Internet Archive logo"
  },
  "personality": {
    "tone": "traditional",
    "energy": "low",
    "targetAudience": "general public"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.5,
    "colors": 0.9,
    "overall": 0.7
  }
}