Roboflow Brand Identity

A complete profile of Roboflow's visual system — colors, typography, components, and personality — extracted from https://roboflow.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #6D28D9
• secondary: #1F2937
• accent: #6706CE
• background: #FFFFFF
• textPrimary: #4B5563
• link: #4B5563

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#6706CE, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#1F2937, textColor=#C4B5FD, borderColor=#C4B5FD, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: developers and enterprises

Roboflow Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Cash Counter Object Detection Model by Alex Hyams
  • Image:
  • Source: Cash Counter Model
• Getting Started with Roboflow
  • Image:
  • Source: Getting Started Blog
• washroom Object Detection Model by Roboflow 100
  • Image:
  • Source: Washroom Model
• Roboflow Blog
  • Image:
  • Source: Roboflow Blog
• R2P2 Object Detection Model by new-workspace-crr3c
  • Image:
  • Source: R2P2 Model
• Roboflow Blog
  • Image:
  • Source: Roboflow Blog

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#6D28D9",
  "secondary": "#1F2937",
  "accent": "#6706CE",
  "background": "#FFFFFF",
  "textPrimary": "#4B5563",
  "link": "#4B5563"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "42px",
   "h2": "14px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#6706CE",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#1F2937",
   "textColor": "#C4B5FD",
   "borderColor": "#C4B5FD",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/5f6bc60e665f54545a1e52a5/669974bcd33beb1adf952037_logo-roboflow-purple.svg",
  "favicon": "https://cdn.prod.website-files.com/5f6bc60e665f54545a1e52a5/610d3e1407cf0329b8b8ade4_favicon-32x32.png",
  "ogImage": "https://cdn.prod.website-files.com/5f6bc60e665f54545a1e52a5/670954c541fe7e67c3d2cb01_og-logo.png",
  "logoHref": "/",
  "logoAlt": "Roboflow logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Roboflow'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 4,
   "text": "Get Started",
   "reasoning": "Button #0 has a vibrant brand color (#6706CE) and action-oriented text ('Get Started'), making it the primary CTA."
  },
  "secondary": {
   "index": 10,
   "text": "Learn more",
   "reasoning": "Button #2 has a different background color (#1F2937) and serves as a secondary action with 'Learn more', complementing the primary CTA."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "developers and enterprises"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Roboflow'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}