Roboflow Brand Identity

A complete profile of Roboflow's visual system — colors, typography, components, and personality — extracted from https://roboflow.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/roboflow
• Machine-readable JSON: https://characterquilt.com/branding/roboflow.json
• Per-page llms.txt: https://characterquilt.com/branding/roboflow/llms.txt

Quick Facts

Color Palette

• primary: #6D28D9
• secondary: #1F2937
• accent: #6706CE
• background: #FFFFFF
• textPrimary: #4B5563
• link: #4B5563

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#6706CE, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#1F2937, textColor=#C4B5FD, borderColor=#C4B5FD, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: developers and enterprises

Roboflow Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Cash Counter Object Detection Model by Alex Hyams
  • Image:
  • Source: Link
• Getting Started with Roboflow
  • Image:
  • Source: Link
• washroom Object Detection Model by Roboflow 100
  • Image:
  • Source: Link
• Roboflow Blog
  • Image:
  • Source: Link
• R2P2 Object Detection Model by new-workspace-crr3c
  • Image:
  • Source: Link
• Roboflow Blog
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Here's a suggested flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6D28D9",
    "secondary": "#1F2937",
    "accent": "#6706CE",
    "background": "#FFFFFF",
    "textPrimary": "#4B5563",
    "link": "#4B5563"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "42px",
      "h2": "14px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6706CE",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1F2937",
      "textColor": "#C4B5FD",
      "borderColor": "#C4B5FD",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/5f6bc60e665f54545a1e52a5/669974bcd33beb1adf952037_logo-roboflow-purple.svg",
    "favicon": "https://cdn.prod.website-files.com/5f6bc60e665f54545a1e52a5/610d3e1407cf0329b8b8ade4_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/5f6bc60e665f54545a1e52a5/670954c541fe7e67c3d2cb01_og-logo.png",
    "logoHref": "/",
    "logoAlt": "Roboflow logo"
  }
}