# Roark Brand Identity

A complete profile of **Roark**'s visual system — colors, typography, components, and personality — extracted from https://roark.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/roark
- Machine-readable JSON: https://characterquilt.com/branding/roark.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9CA3AF |
| Accent | #8B5CF6 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #9CA3AF  
- secondary: #190C02  
- accent: #8B5CF6  
- background: #000000  
- textPrimary: #000000  
- link: #130630

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter  
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo:   
- Favicon:   
- Social card (og:image):

## UI Components

- buttonPrimary: background=#8B5CF6, textColor=#FFFFFF, borderRadius=6px, shadow=none  
- buttonSecondary: background=#FFFFFF, textColor=#09090B, borderColor=#E5E7EB, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

## Roark Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Blog | Voice AI Insights & Updates | Roark**  
  - Image:   
  - Source: [Blog](https://roark.ai/blog)  
- **Reports - Roark Docs**  
  - Image:   
  - Source: [Reports Docs](https://docs.roark.ai/documentation/observability/reports)  
- **Personas - Roark Docs**  
  - Image:   
  - Source: [Personas Docs](https://docs.roark.ai/documentation/simulation-testing/personas)  
- **AI Test Agents: Mastering AI Test Agents in Voice AI Testing | Roark  Analytics Blog | Roark**  
  - Image:   
  - Source: [AI Test Agents Blog](https://roark.ai/blog/ai-test-agents-voice-ai-testing)  
- **AI Test Agents: Mastering AI Test Agents in Voice AI Testing | Roark  Analytics Blog | Roark**  
  - Image:   
  - Source: [AI Test Agents Blog](https://roark.ai/blog/ai-test-agents-voice-ai-testing)  
- **Voice AI Testing & QA Platform | Roark | Roark**  
  - Image:   
  - Source: [Roark](https://roark.ai/)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.  
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).  
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.  
4. For each captured font URL: right-click → Save As to download the file locally.  
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.