Roadway Brand Identity

A complete profile of Roadway's visual system — colors, typography, components, and personality — extracted from https://www.roadwayai.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.roadwayai.com/.

• Primary: #EF5414
• Secondary: #1F3327
• Accent: #EF5414
• Background: #FFFFFF
• Text Primary: #1F2C33
• Link: #1F2C33

Typography

Each font links to its Google Fonts page where available.

• Primary: Neue Haas Grotesk Text - Google Fonts →
• Heading: Neue Haas Grotesk Display - Google Fonts →

UI Components

Live previews rendered using Roadway's actual button styles.

• Input:

  • Background: transparent
  • Text Color: #1F2C33
  • Border Color: null
  • Border Radius: 99px
  • Shadow: none

• Button Primary:

  • Background: #EF5414
  • Text Color: #FFFFFF
  • Border Radius: 99px
  • Shadow: rgba(255, 255, 255, 0.25) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.1) 0px -1px 0px 0px inset

Brand Personality

• Tone: modern
• Energy: high
• Audience: businesses looking to scale ad campaigns using AI

Roadway Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image Source: cdn.prod.website-files.com

Frequently Asked Questions

1. What is Roadway's primary brand color?

   • Roadway's primary brand color is #EF5414, which anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Roadway use?

   • Roadway uses Neue Haas Grotesk Text for body text and Neue Haas Grotesk Display for headings.

3. Does Roadway use a light or dark theme?

   • Roadway's primary site uses a light color scheme, with a background of #FFFFFF.

4. Where can I find Roadway's logo?

   • Roadway's logo is available directly on their site: https://www.roadwayai.com/.

5. How was this brand profile generated?

   • This profile was extracted from https://www.roadwayai.com/ using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [{
    "family": "Neue Haas Grotesk Text",
    "role": "body"
  },{
    "family": "Neue Haas Grotesk Display",
    "role": "heading"
  }],
  "colors": {
    "primary": "#EF5414",
    "secondary": "#1F3327",
    "accent": "#EF5414",
    "background": "#FFFFFF",
    "textPrimary": "#1F2C33",
    "link": "#1F2C33"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Neue Haas Grotesk Text",
      "heading": "Neue Haas Grotesk Display"
    }
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#1F2C33",
      "borderColor": null,
      "borderRadius": "99px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#EF5414",
      "textColor": "#FFFFFF",
      "borderRadius": "99px"
    },
    "buttonSecondary": {
      "background": "#F4F4F5",
      "textColor": "#1F3327",
      "borderRadius": "99px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22auto%22%20viewBox%3D%220%200%20362%2078%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E...",
    "favicon": "https://cdn.prod.website-files.com/65025ca4ad5c6a3a69f8f0c8/6525b797621337f7a2b520f9_favicon.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "businesses looking to scale ad campaigns using AI"
  }
}