Riveter AI Brand Identity

A complete profile of Riveter AI's visual system — colors, typography, components, and personality — extracted from https://www.riveterhq.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.riveterhq.com/.

• Primary:
  Hex: #110069
  RGB: rgb(17, 0, 105)
• Secondary:
  Hex: #111827
  RGB: rgb(17, 24, 39)
• Accent:
  Hex: #110069
  RGB: rgb(17, 0, 105)
• Background:
  Hex: #FFFFFF
  RGB: rgb(255, 255, 255)
• Text Primary:
  Hex: #596881
  RGB: rgb(89, 104, 129)
• Link:
  Hex: #596881
  RGB: rgb(89, 104, 129)

Typography

Each font links to its Google Fonts page where available.

• Primary: Inter
• Heading: Inter

Visual Assets

Logo
Favicon
Social Card

UI Components

Live previews rendered using Riveter AI's actual button styles.

• Button Primary
  Background: #110069
  Text Color: #FFFFFF
  Border Radius: 40px
  Shadow: none

• Button Secondary
  Background: #FCFCFD
  Text Color: #110069
  Border Color: #EFF2F7
  Border Radius: 40px
  Shadow: rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Frequently Asked Questions

What is Riveter AI's primary brand color?

Riveter AI's primary brand color is #110069. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Riveter AI use?

Riveter AI uses Inter as the primary typeface across body and headings.

Does Riveter AI use a light or dark theme?

Riveter AI's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Riveter AI's logo?

Riveter AI's logo is available directly on their site (https://www.riveterhq.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.riveterhq.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Riveter AI.

Methodology

Brand data on this page was extracted from https://www.riveterhq.com/ using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#110069",
    "secondary": "#111827",
    "accent": "#110069",
    "background": "#FFFFFF",
    "textPrimary": "#596881",
    "link": "#596881"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "OUG 600",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "64px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "24px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#110069",
      "textColor": "#FFFFFF",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FCFCFD",
      "textColor": "#110069",
      "borderColor": "#EFF2F7",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/69b4f7728aeb671b34a3c545/69b8fb30040b4d1a0119e364_head-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/69b4f7728aeb671b34a3c545/69cfa69154e27c386c00f6a5_Fab%20light.png",
    "ogImage": "https://cdn.prod.website-files.com/69b4f7728aeb671b34a3c545/69cfa560152f81f5cb896da8_Meta%20image.png",
    "logoHref": "/"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  }
}