# Rive Brand Identity

A complete profile of **Rive**'s visual system — colors, typography, components, and personality — extracted from https://rive.app/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/rive
- Machine-readable JSON: https://characterquilt.com/branding/rive.json
- Per-page llms.txt: https://characterquilt.com/branding/rive/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #FFA41C |
| Body Font | Inter |
| Heading Font | Tomorrow |

## Color Palette

- primary: #0000EE
- accent: #FFA41C
- background: #000000
- textPrimary: #FFFFFF
- link: #FFA41C

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Tomorrow — https://fonts.google.com/specimen/Tomorrow

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#EBEBEB, textColor=#000000, borderColor=null, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 1px inset
- buttonPrimary: background=#1A1A1A, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#1D1D1D, textColor=#0000EE, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: designers and developers

## Rive Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Loading Compressed Fonts (Web) by TeamRive - made with Rive**  
  - Image:   
  - Source: https://rive.app/marketplace/25473-47538-loading-compressed-fonts-web/
- **Rive Blog**  
  - Image:   
  - Source: https://rive.app/blog
- **Rive makes its mark at GDC 2024**  
  - Image:   
  - Source: https://rive.app/blog/rive-makes-its-mark-at-gdc-2024
- **How to prep illustrations before animating in Rive**  
  - Image:   
  - Source: https://rive.app/blog/prepping-illustrations-before-animating-in-rive
- **Loader icon by guidorosso - made with Rive**  
  - Image:   
  - Source: https://rive.app/marketplace/1030-7717-loader-icon/
- **The secret to Rive? Good project management**  
  - Image:   
  - Source: https://rive.app/blog/the-secret-to-rive-good-project-management

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.