Rippling Brand: Colors, Fonts, Logo & Visual Identity
Rippling Brand Identity
A complete profile of Rippling's visual system — colors, typography, components, and personality — extracted from http://rippling.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://rippling.com/.
Primary
- Color: #FFA81D
- RGB: rgb(255, 168, 29)
Secondary
- Color: #FDB71C
- RGB: rgb(253, 183, 28)
Accent
- Color: #FFA81D
- RGB: rgb(255, 168, 29)
Background
- Color: #FFFFFF
- RGB: rgb(255, 255, 255)
Text Primary
- Color: #000000
- RGB: rgb(0, 0, 0)
Link
- Color: #4A0039
- RGB: rgb(74, 0, 57)
Typography
Each font links to its Google Fonts page where available.
Primary
- Font: Basel
- Google Fonts →
Heading
- Font: Basel
- Google Fonts →
Visual Assets
%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
UI Components
Live previews rendered using Rippling's actual button styles.
Input
- Background: transparent
- Text Color: #000000
- Border Color: null
- BorderRadius: 0px
- Shadow: none
Button Primary
- Background: #FFA81D
- Text Color: #000000
- Border Radius: 4px
- Shadow: none
Button Secondary
- Background: #4A0039
- Text Color: #FFFFFF
- Border Color: #FFA81D
- Border Radius: 4px
- Shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: business professionals
Frequently Asked Questions
What is Rippling's primary brand color?
Rippling's primary brand color is #FFA81D. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Rippling use?
Rippling uses Basel as the primary typeface across body and headings.
Does Rippling use a light or dark theme?
Rippling's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Rippling's logo?
Rippling's logo is available directly on their site (http://rippling.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://rippling.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rippling.
Methodology
Brand data on this page was extracted from http://rippling.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.