Rio Brand Identity

A complete profile of Rio's visual system — colors, typography, components, and personality — extracted from https://www.rio.trade. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.rio.trade.

• primary
  Hex: #36394A
  RGB: rgb(54, 57, 74)
• secondary
  Hex: #091135
  RGB: rgb(9, 17, 53)
• accent
  Hex: #0F77FF
  RGB: rgb(15, 119, 255)
• background
  Hex: #FFFFFF
  RGB: rgb(255, 255, 255)
• textPrimary
  Hex: #000000
  RGB: rgb(0, 0, 0)
• link
  Hex: #0F77FF
  RGB: rgb(15, 119, 255)

Typography

Each font links to its Google Fonts page where available.

• primary
  Satoshi Variable
  Google Fonts →
• heading
  Playfair Display
  Google Fonts →

Visual Assets

UI Components

Live previews rendered using Rio's actual button styles.

Button Primary

• Background: #0F77FF
• Text Color: #FFFFFF
• Border Color: #FFFFFF
• Border Radius: 10px
• Shadow: rgba(12, 43, 100, 0.32) 0px 1px 2px 0px, rgb(15, 119, 255) 0px 0px 0px 1px

Button Secondary

• Background: #FFFFFF
• Text Color: #000000
• Border Radius: 0px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: LATAM financial market

Frequently Asked Questions

• What is Rio's primary brand color?
  Rio's primary brand color is #36394A. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Rio use?
  Rio uses #0F77FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Rio use?
  Rio uses Satoshi Variable for body text and Playfair Display for headings. Fonts were detected on https://www.rio.trade as part of their live design system.

• Does Rio use a light or dark theme?
  Rio's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Rio's logo?
  Rio's logo is available directly on their site (https://www.rio.trade). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://www.rio.trade using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rio.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi Variable",
      "role": "body"
    },
    {
      "family": "Playfair Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#36394A",
    "secondary": "#091135",
    "accent": "#0F77FF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0F77FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi Variable",
      "heading": "Playfair Display"
    },
    "fontStacks": {
      "heading": [
        "Satoshi Variable",
        "sans-serif"
      ],
      "body": [
        "Satoshi Variable",
        "sans-serif"
      ],
      "paragraph": [
        "Satoshi Variable",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "120px",
      "h2": "32px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0F77FF",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(12, 43, 100, 0.32) 0px 1px 2px 0px, rgb(15, 119, 255) 0px 0px 0px 1px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/66c6da1b964424ba9f01b59d/66c6da1b964424ba9f01b5ea_rio%20-%20logo%2001.svg",
    "favicon": "https://cdn.prod.website-files.com/6682603c2141809da57a99af/66840c89a7db2e217a0b3e02_Favicon.png",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "LATAM financial market"
  }
}