Rinsed Brand Identity

A complete profile of Rinsed's visual system — colors, typography, components, and personality — extracted from https://www.rinsed.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.rinsed.com.

• Primary: #AC85BC (rgb(172, 133, 188))
• Secondary: #001331 (rgb(0, 19, 49))
• Accent: #3650B7 (rgb(54, 80, 183))
• Background: #FFFFFF (rgb(255, 255, 255))
• Text Primary: #3650B7 (rgb(54, 80, 183))
• Link: #3650B7 (rgb(54, 80, 183))

Typography

Each font links to its Google Fonts page where available.

• Primary: Lato (Google Fonts →)
• Heading: Lato (Google Fonts →)

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Rinsed's actual button styles.

• Button Primary:

  • background: #3650B7
  • textColor: #FFFFFF
  • borderRadius: 50px
  • shadow: none

• Button Secondary:

  • background: #FFFFFF
  • textColor: #000000
  • borderColor: #FFFFFF
  • borderRadius: 50px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: car wash businesses

Rinsed Brand in the Wild

Image: rinsed.com

Image: rinsed.com

Image: rinsed.com

Image: rinsed.com

Image: rinsed.com

Image: rinsed.com

Frequently Asked Questions

1. What is Rinsed's primary brand color? Rinsed's primary brand color is #AC85BC. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does Rinsed use? Rinsed uses #3650B7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does Rinsed use? Rinsed uses Lato as the primary typeface across body and headings.
4. Does Rinsed use a light or dark theme? Rinsed's primary site uses a light color scheme, with a background of #FFFFFF.
5. Where can I find Rinsed's logo? Rinsed's logo is available directly on their site (https://www.rinsed.com). The current logo URL is included in the machine-readable JSON profile linked above.
6. How was this brand profile generated? This profile was extracted from https://www.rinsed.com using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://www.rinsed.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.