rillet.json

Rillet Brand Identity

A complete profile of Rillet's visual system — colors, typography, components, and personality — extracted from https://www.rillet.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #582EFD
Accent #18181B
Body Font DM Sans
Heading Font Space Grotesk

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Rillet Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Space Grotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#582EFD",
    "secondary": "#E1DCED",
    "accent": "#18181B",
    "background": "#FFFFFF",
    "textPrimary": "#18181B",
    "link": "#EBEEFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Space Grotesk",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Space Grotesk",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "56px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#18181B",
      "borderColor": "#E1DCED",
      "borderRadius": "6.08px",
      "borderRadiusCorners": {
        "topLeft": "6.08px",
        "topRight": "6.08px",
        "bottomRight": "6.08px",
        "bottomLeft": "6.08px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#18181B",
      "textColor": "#FAFAFA",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#18181B",
      "borderColor": "#D4D4D8",
      "borderRadius": "6.08px",
      "borderRadiusCorners": {
        "topLeft": "6.08px",
        "topRight": "6.08px",
        "bottomRight": "6.08px",
        "bottomLeft": "6.08px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20106%2023%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M101.354%2022.4849C99.8484%2022.4849%2098.6525%2022.1241%2097.7659%2021.4024C96.8793%2020.6601%2096.436%2019.3508%2096.436%2017.4745V9.92798H92.5699V7.14443H94.8586C95.9102%207.14443%2096.5288%206.62896%2096.7143%205.59802L97.1783%203.12375H99.7144V7.14443H105.776V9.92798H99.7144V17.4126C99.7144%2018.2168%2099.8897%2018.7838%20100.24%2019.1137C100.611%2019.423%20101.24%2019.5776%20102.127%2019.5776H105.714V22.4849H101.354Z%22%20fill%3D%22%23240257%22%20style%3D%22fill%3A%20rgb(36%2C%202%2C%2087)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M81.3241%2022.856C79.8395%2022.856%2078.5302%2022.5261%2077.3962%2021.8663C76.2622%2021.1859%2075.3756%2020.2477%2074.7364%2019.0519C74.0972%2017.856%2073.7776%2016.4642%2073.7776%2014.8765C73.7776%2013.2683%2074.0869%2011.8559%2074.7054%2010.6393C75.3446%209.42283%2076.2312%208.47436%2077.3653%207.79394C78.5199%207.11351%2079.8499%206.7733%2081.355%206.7733C82.8396%206.7733%2084.118%207.11351%2085.1901%207.79394C86.2623%208.45374%2087.0871%209.34035%2087.6644%2010.4538C88.2624%2011.5672%2088.5613%2012.794%2088.5613%2014.1342C88.5613%2014.3404%2088.5613%2014.5672%2088.5613%2014.8147C88.5613%2015.0415%2088.551%2015.2992%2088.5304%2015.5879H76.9941C77.0972%2017.0106%2077.5612%2018.0931%2078.3859%2018.8354C79.2107%2019.557%2080.1797%2019.9178%2081.2932%2019.9178C82.2623%2019.9178%2083.0252%2019.722%2083.5819%2019.3302C84.1592%2018.9178%2084.5819%2018.3611%2084.8499%2017.6601H88.1593C87.7881%2019.124%2087.0149%2020.3612%2085.8396%2021.3715C84.6644%2022.3612%2083.1592%2022.856%2081.3241%2022.856ZM81.3241%209.61871C80.3138%209.61871%2079.4168%209.92799%2078.6333%2010.5466C77.8498%2011.1445%2077.3447%2011.9899%2077.1178%2013.0827H85.2829C85.2005%2012.0517%2084.7984%2011.2167%2084.0767%2010.5775C83.3551%209.9383%2082.4375%209.61871%2081.3241%209.61871Z%22%20fill%3D%22%23240257%22%20style%3D%22fill%3A%20rgb(36%2C%202%2C%2087)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M55.4182%2022.4849V19.6395H60.5523V4.08253C60.5523%203.40211%2060.2224%203.0619%2059.5626%203.0619H55.8512V0.216492H60.1502C61.3461%200.216492%2062.2534%200.536085%2062.8719%201.17527C63.5111%201.79384%2063.8307%202.70107%2063.8307%203.89696V19.6395H68.9958V22.4849H55.4182Z%22%20fill%3D%22%23240257%22%20style%3D%22fill%3A%20rgb(36%2C%202%2C%2087)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M36.8733%2022.4849V19.6395H42.0074V4.08253C42.0074%203.40211%2041.6775%203.0619%2041.0177%203.0619H37.3063V0.216492H41.6053C42.8012%200.216492%2043.7085%200.536085%2044.327%201.17527C44.9662%201.79384%2045.2858%202.70107%2045.2858%203.89696V19.6395H50.4508V22.4849H36.8733Z%22%20fill%3D%22%23240257%22%20style%3D%22fill%3A%20rgb(36%2C%202%2C%2087)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M25.1945%204.79388C24.4729%204.79388%2023.8646%204.56707%2023.3698%204.11346C22.8955%203.63922%2022.6584%203.06189%2022.6584%202.38147C22.6584%201.70104%2022.8955%201.13402%2023.3698%200.680408C23.8646%200.226793%2024.4729%20-1.52588e-05%2025.1945%20-1.52588e-05C25.9368%20-1.52588e-05%2026.5451%200.226793%2027.0193%200.680408C27.5142%201.13402%2027.7616%201.70104%2027.7616%202.38147C27.7616%203.06189%2027.5142%203.63922%2027.0193%204.11346C26.5451%204.56707%2025.9368%204.79388%2025.1945%204.79388ZM19.0398%2022.4849V19.6395H23.8646V11.0105C23.8646%2010.3301%2023.5347%209.98984%2022.8749%209.98984H19.4728V7.14443H23.4625C24.7409%207.14443%2025.6688%207.44341%2026.2461%208.04136C26.844%208.61868%2027.143%209.54653%2027.143%2010.8249V19.6395H31.9678V22.4849H19.0398Z%22%20fill%3D%22%23240257%22%20style%3D%22fill%3A%20rgb(36%2C%202%2C%2087)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M0%2022.4849V0.835068H7.08259C8.77334%200.835068%2010.1651%201.12373%2011.2579%201.70106C12.3713%202.27839%2013.1961%203.06191%2013.7322%204.05162C14.2889%205.0207%2014.5672%206.12382%2014.5672%207.36095C14.5672%208.76303%2014.2064%2010.0105%2013.4848%2011.1033C12.7837%2012.1755%2011.7012%2012.959%2010.2373%2013.4538L14.7837%2022.4849H10.9796L6.83516%2013.9178H3.2784V22.4849H0ZM3.2784%2010.9486H6.89702C8.38158%2010.9486%209.46407%2010.6187%2010.1445%209.95893C10.8455%209.29913%2011.1961%208.43313%2011.1961%207.36095C11.1961%206.26815%2010.8558%205.40215%2010.1754%204.76297C9.495%204.10316%208.39189%203.77326%206.86609%203.77326H3.2784V10.9486Z%22%20fill%3D%22%23240257%22%20style%3D%22fill%3A%20rgb(36%2C%202%2C%2087)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/67c1d30d11d3d1eef828244c/67f92fbd3addb07efb45ad4d_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/67c1d30d11d3d1eef828244c/67f929ac6ec530f5e327bece_Graph%20image.avif",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 13,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Rillet'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a demo",
      "reasoning": "Button #3 'Request a demo' has a dark background (#18181B) which stands out as a primary CTA due to its contrast and action-oriented text."
    },
    "secondary": {
      "index": 6,
      "text": "View all integrations",
      "reasoning": "Button #0 'View all integrations' has a light background (#FFFFFF) and serves as a secondary action, providing additional options without the same emphasis as the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Rillet'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

## Brand Profile

A complete profile of **Rillet**'s visual system — colors, typography, components, and personality.