Riley Brand: Colors, Fonts, Logo & Visual Identity
Riley Brand Identity
A complete profile of Riley's visual system — colors, typography, components, and personality — extracted from https://getrileynow.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://getrileynow.com.
| Color | Code | RGB Values |
|---|---|---|
| primary | #337AB7 | rgb(51, 122, 183) |
| secondary | #E23636 | rgb(226, 54, 54) |
| accent | #4A90E2 | rgb(74, 144, 226) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #4A90E2 | rgb(74, 144, 226) |
| link | #4A90E2 | rgb(74, 144, 226) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font |
|---|---|
| primary | Open Sans |
| heading | Open Sans |
Visual Assets
Logo
Social Card
UI Components
| Component | Background Color | Text Color | Border Color | Border Radius | Shadow |
|---|---|---|---|---|---|
| Input | #FCFCFC | #666666 | #ECECEC | 6px | none |
| Button Primary | #4A90E2 | #4A90E2 | #4A90E2 | 6px | none |
| Button Secondary | transparent | #FFFFFF | #FFFFFF | 6px | none |
Brand Personality
Tone: professional
Energy: medium
Audience: real estate professionals
Frequently Asked Questions
What is Riley's primary brand color?
Riley's primary brand color is #337AB7. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Riley use?
Riley uses #4A90E2 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Riley use?
Riley uses Open Sans as the primary typeface across body and headings.
Does Riley use a light or dark theme?
Riley's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Riley's logo?
Riley's logo is available directly on their site (https://getrileynow.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://getrileynow.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Riley.
Methodology
Brand data on this page was extracted from https://getrileynow.com on 2026-07-27 using the Firecrawl branding extraction API.