# Rider Brand Identity

A complete profile of **Rider**'s visual system —
colors, typography, components, and personality — extracted from
[http://withrider.com](http://withrider.com/).
Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://withrider.com.

**primary**

#D27A42

**secondary**

#046497

**accent**

#056498

**background**

#000000

**textPrimary**

#000000

**link**

#056498

## Typography

Each font links to its Google Fonts page where available.

**primary**

Myriad Pro

Myriad Pro [Google Fonts →](https://fonts.google.com/specimen/Myriad+Pro)

**heading**

Myriad Pro

Myriad Pro [Google Fonts →](https://fonts.google.com/specimen/Myriad+Pro)

Myriad Pro, Helvetica, Arial, sans-serif

## Visual Assets

Logo

Favicon

## Brand Personality

**Tone:** traditional  
**Energy:** medium  
**Audience:** adults interested in distillery products

## Rider Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [theridernews.com](https://theridernews.com/wp-content/uploads/2026/02/IMG_7408-780x470.jpg)

Source: [theridernews.com](https://theridernews.com/i-believe-in-rider-campaign/)

Image: [ichabodcrane.org](https://www.ichabodcrane.org/wp-content/uploads/2025/06/Rider-Report-new-website-banner-scaled.jpg)

Source: [ichabodcrane.org](https://www.ichabodcrane.org/district/rider-report/)

Image: [img.freepik.com](https://img.freepik.com/free-psd/rider-concept-landing-page-template_23-2148634988.jpg)

Source: [freepik.com](https://www.freepik.com/free-psd/rider-concept-landing-page-template_10425586.htm)

Image: [i.ytimg.com](https://i.ytimg.com/vi/2yeCOYZNeBE/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLClMB-K0VkqzjiASoBxN83Crbu2Pw)

Source: [youtube.com](https://www.youtube.com/watch?v=2yeCOYZNeBE)

## Frequently Asked Questions

**What is Rider's primary brand color?**
Rider's primary brand color is #D27A42. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Rider use?**  
Rider uses #056498 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Rider use?**  
Rider uses Myriad Pro as the primary typeface across body and headings.

**Does Rider use a light or dark theme?**  
Rider's primary site uses a dark color scheme, with a background of #000000.

**Where can I find Rider's logo?**  
Rider's logo is available directly on their site (http://withrider.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from http://withrider.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rider.