Rid Brand Identity

A complete profile of Rid's visual system — colors, typography, components, and personality — extracted from https://rid.me. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://rid.me.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Logo

Favicon

Social Card

UI Components

Button Primary

• Background: #FFFFFF
• Text Color: #000000
• Border Radius: 10px
• Shadow: none

Button Secondary

• Background: transparent
• Text Color: #000000
• Border Color: #FAFAFA
• Border Radius: 10px
• Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: modern Energy: medium Audience: entrepreneurs and small business owners

Rid Brand in the Wild

Image: rid.me

Source: rid.me

Image: rid.me

Source: rid.me

Image: rid.me

Source: rid.me

Image: i.ebayimg.com

Source: ebay.com

Image: oregonmetro.gov

Source: oregonmetro.gov

Image: static.wixstatic.com

Source: wix.com

Frequently Asked Questions

What is Rid's primary brand color?

Rid's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Rid use?

Rid uses #9CA3AF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Rid use?

Rid uses Inter as the primary typeface across body and headings.

Does Rid use a light or dark theme?

Rid's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Rid's logo?

Rid's logo is available directly on their site (https://rid.me). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://rid.me using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rid.

Methodology

Brand data on this page was extracted from https://rid.me on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Rid.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#DFECFE",
    "accent": "#9CA3AF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#FAFAFA",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://rid.me/rid.svg",
    "favicon": "https://rid.me/favicon.ico",
    "ogImage": "https://rid.me/rid_preview.png",
    "logoAlt": "Rid"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "entrepreneurs and small business owners"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}

Note

This page contains non-advertising content. No external ads or promotions are present.