Rho Brand: Colors, Fonts, Logo & Visual Identity

Rho Brand Identity

A complete profile of Rho's visual system — colors, typography, components, and personality — extracted from https://www.rho.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.rho.co/.
primary
#05ECC1
rgb(5, 236, 193)
secondary
#64748B
rgb(100, 116, 139)
accent
#05ECC1
rgb(5, 236, 193)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#CDFBF2
rgb(205, 251, 242)

Typography

Each font links to its Google Fonts page where available.
primary
Inter
Inter Google Fonts →
heading
Basier
Basier Google Fonts →
Degular, Inter

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M40.8743%2015.4524V27.4114H36.6507V14.7636C36.6507%2011.4142%2036.1361%209.15872%2032.4402%209.15872C28.7667%209.15872%2026.218%2012.6903%2026.218%2015.3194V27.4132H21.9953V0.265083H26.2161V12.4122C27.4507%209.79977%2030.2222%207.71067%2033.7992%207.71067C39.1068%207.71067%2040.8743%2010.7824%2040.8743%2015.4524Z%22%20fill%3D%22inherit%22%20style%3D%22fill%3A%20rgb(21%2C%2023%2C%2022)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M52.3743%2028.0765C47.0896%2028.0765%2042.5263%2024.5153%2042.5263%2017.8938C42.5263%2011.2724%2047.0901%207.71066%2052.3738%207.71066C57.6575%207.71066%2062.2222%2011.2719%2062.2222%2017.8938C62.2222%2024.5157%2057.6585%2028.0765%2052.3743%2028.0765ZM52.3743%208.52599C47.6444%208.52599%2047.0232%2011.5431%2047.0232%2017.8938C47.0232%2024.2446%2047.6444%2027.2612%2052.3743%2027.2612C57.1041%2027.2612%2057.7258%2024.2441%2057.7258%2017.8938C57.7258%2011.5435%2057.1045%208.52599%2052.3743%208.52599Z%22%20fill%3D%22inherit%22%20style%3D%22fill%3A%20rgb(21%2C%2023%2C%2022)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using Rho's actual button styles.
Input
input
background:#EFF3F2
textColor:#151716
borderColor:#D7E0DE
borderRadius:6px
shadow:none

Button Primary
buttonPrimary
background:#05ECC1
textColor:#151716
borderRadius:4px
shadow:none

Brand Personality

Tone: professional
Energy: medium
Audience: startups and scale-ups

Rho Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: a.storyblok.com
Source: rho.co

Frequently Asked Questions

What is Rho's primary brand color?
Rho's primary brand color is #05ECC1. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Rho use?
Rho uses Inter for body text and Basier for headings. Fonts were detected on https://www.rho.co/ as part of their live design system.
Does Rho use a light or dark theme?
Rho's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Rho's logo?
Rho's logo is available directly on their site (https://www.rho.co/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.rho.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rho.

Methodology

Brand data on this page was extracted from https://www.rho.co/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Rho.