# Rho Brand Identity

A complete profile of **Rho**'s visual system — colors, typography, components, and personality. Built for designers, agents, and AI tools.

- Page: [https://characterquilt.com/branding/rho](/content/branding/rho/index.html)
- Machine-readable JSON: [https://characterquilt.com/branding/rho.json](/content/branding/rho.json)

## Quick Facts

| Field | Value |
|---|---|
| Primary | #05ECC1 |
| Accent | #05ECC1 |
| Body Font | Inter |
| Heading Font | Basier |

## Color Palette

- primary: #05ECC1
- secondary: #64748B
- accent: #05ECC1
- background: #FFFFFF
- textPrimary: #000000
- link: #CDFBF2

## Typography

- primary: Inter — [https://fonts.google.com/specimen/Inter](https://fonts.google.com/specimen/Inter)
- heading: Basier — [https://fonts.google.com/specimen/Basier](https://fonts.google.com/specimen/Basier)

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2263%22%20height%3D%2229%22%20viewBox%3D%220%200%2063%2029%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M9.29356%2015.3106H4.24093V27.4132H0V0.265083H9.47321C16.3275%200.265083%2019.2323%201.93377%2019.2323%207.80801C19.2323%2012.0659%2016.305%2014.0016%2013.4044%2014.7609L20.0084%2027.4132H15.2107L9.29356%2015.3106ZM10.5006%2014.3177C13.9275%2014.3177%2014.9918%2011.5751%2014.9918%207.78761C14.9918%204.00016%2013.9275%201.25702%209.47321%201.25702H4.24093V14.3177H10.5006Z%22%20fill%3D%22inherit%22%20style%3D%22fill%3A%20rgb(21%2C%2023%2C%2022)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M40.8743%2015.4524V27.4114H36.6507V14.7636C36.6507%2011.4142%2036.1361%209.15872%2032.4402%209.15872C28.7667%209.15872%2026.218%2012.6903%2026.218%2015.3194V27.4132H21.9953V0.265083H26.2161V12.4122C27.4507%209.79977%2030.2222%207.71067%2033.7992%207.71067C39.1068%207.71067%2040.8743%2010.7824%2040.8743%2015.4524Z%22%20fill%3D%22inherit%22%20style%3D%22fill%3A%20rgb(21%2C%2023%2C%2022)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M52.3743%2028.0765C47.0896%2028.0765%2042.5263%2024.5153%2042.5263%2017.8938C42.5263%2011.2724%2047.0901%207.71066%2052.3738%207.71066C57.6575%207.71066%2062.2222%2011.2719%2062.2222%2017.8938C62.2222%2024.5157%2057.6585%2028.0765%2052.3743%2028.0765ZM52.3743%208.52599C47.6444%208.52599%2047.0232%2011.5431%2047.0232%2017.8938C47.0232%2024.2446%2047.6444%2027.2612%2052.3743%2027.2612C57.1041%2027.2612%2057.7258%2024.2441%2057.7258%2017.8938C57.7258%2011.5435%2057.1045%208.52599%2052.3743%208.52599Z%22%20fill%3D%22inherit%22%20style%3D%22fill%3A%20rgb(21%2C%2023%2C%2022)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: [https://www.rho.co/icon.ico?7037828c41518416](https://www.rho.co/icon.ico?7037828c41518416)

## UI Components

- input: background=#EFF3F2, textColor=#151716, borderColor=#D7E0DE, borderRadius=6px, shadow=none
- buttonPrimary: background=#05ECC1, textColor=#151716, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: startups and scale-ups

## Rho Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Rho | Insights on Business Banking Trends**
  - Image: [https://a.storyblok.com/f/332122/4000x2250/a73e74cef9/payroll-compianc-4.png](https://a.storyblok.com/f/332122/4000x2250/a73e74cef9/payroll-compianc-4.png)
  - Source: [https://www.rho.co/blog](https://www.rho.co/blog)
- **Rho | Insights on Business Banking Trends**
  - Image: [https://a.storyblok.com/f/332122/3040x1706/4a95306bce/multi-asset.jpeg](https://a.storyblok.com/f/332122/3040x1706/4a95306bce/multi-asset.jpeg)
  - Source: [https://www.rho.co/blog](https://www.rho.co/blog)
- **Rho | Insights on Business Banking Trends**
  - Image: [https://a.storyblok.com/f/332122/2000x1125/29c075aced/blog-header-ai-cafe.png](https://a.storyblok.com/f/332122/2000x1125/29c075aced/blog-header-ai-cafe.png)
  - Source: [https://www.rho.co/blog](https://www.rho.co/blog)
- **Rho | Install the Rho Mobile App Today**
  - Image: [https://a.storyblok.com/f/332122/e644e3ab16/6724e07556c7042c1c9d6d66_670bf38a3feae938fb74e851_66cf5193e1231578c3b6732f_7553056976027.png](https://a.storyblok.com/f/332122/e644e3ab16/6724e07556c7042c1c9d6d66_670bf38a3feae938fb74e851_66cf5193e1231578c3b6732f_7553056976027.png)
  - Source: [https://www.rho.co/help-center/mobile-app/how-to-install-the-rho-mobile-app](https://www.rho.co/help-center/mobile-app/how-to-install-the-rho-mobile-app)
- **Rho | Insights on Business Banking Trends**
  - Image: [https://a.storyblok.com/f/332122/1295x1204/ffc212076e/rho_startupcpg_square.jpg](https://a.storyblok.com/f/332122/1295x1204/ffc212076e/rho_startupcpg_square.jpg)
  - Source: [https://www.rho.co/blog](https://www.rho.co/blog)
- **How Long Do Pending Transactions Take? Everything You Should Know**
  - Image: [https://a.storyblok.com/f/332122/b418a45d90/68113093586bd0433a51b237_rho_graphic-1.png](https://a.storyblok.com/f/332122/b418a45d90/68113093586bd0433a51b237_rho_graphic-1.png)
  - Source: [https://www.rho.co/blog/pending-transactions-how-long-do-they-really-take](https://www.rho.co/blog/pending-transactions-how-long-do-they-really-take)