rex.fit Brand Identity

A complete profile of rex.fit's visual system — colors, typography, components, and personality — extracted from https://www.rex.fit. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.rex.fit.

• primary
  • #F46692
• accent
  • #F46692
• background
  • #FFFFFF
• textPrimary
  • #323232
• link
  • #FA5853

Typography

Each font links to its Google Fonts page where available.

• primary
  • Inter
  • Inter Google Fonts →
• heading
  • Manrope
  • Manrope Google Fonts →
  • Manrope, sans-serif

Visual Assets

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Logo

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Favicon

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Social Card

UI Components

Live previews rendered using rex.fit's actual button styles.

Input

• input
  • background: #FCFDFE
  • textColor: #141415
  • borderColor: #DADADA
  • borderRadius: 12px
  • shadow: none

Button Primary

• buttonPrimary
  • background: #F46692
  • textColor: #FFFFFF
  • borderColor: #FFFFFF
  • borderRadius: 6px
  • shadow: none

Button Secondary

• buttonSecondary
  • background: #141415
  • textColor: #FFFFFF
  • borderRadius: 8px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: high
• Audience: fitness enthusiasts

rex.fit Brand in the Wild

Brand Assets

Source: app.rex.fit

Source: rex.fit

Source: app.rex.fit

Source: mealplan.rex.fit

Source: app.rex.fit

Source: rex.fit

Frequently Asked Questions

• What is rex.fit's primary brand color?

  • rex.fit's primary brand color is #F46692. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does rex.fit use?

  • rex.fit uses Inter for body text and Manrope for headings. Fonts were detected on https://www.rex.fit as part of their live design system.

• Does rex.fit use a light or dark theme?

  • rex.fit's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find rex.fit's logo?

  • rex.fit's logo is available directly on their site (https://www.rex.fit). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?

  • This profile was extracted from https://www.rex.fit using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by rex.fit.

Methodology

Brand data on this page was extracted from https://www.rex.fit on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by rex.fit.