# REVER Brand Identity

A complete profile of **REVER**'s visual system — colors, typography, components, and personality — extracted from [https://itsrever.com/](https://itsrever.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://itsrever.com/.

primary

#303A48

rgb(48, 58, 72)

secondary

#252C47

rgb(37, 44, 71)

accent

#1790FF

rgb(23, 144, 255)

background

#000D1F

rgb(0, 13, 31)

textPrimary

#000D1F

rgb(0, 13, 31)

link

#000D1F

rgb(0, 13, 31)

## Typography

Each font links to its Google Fonts page where available.

primary

Roobert

Roobert [Google Fonts →](https://fonts.google.com/specimen/Roobert)

heading

Roobert

Roobert [Google Fonts →](https://fonts.google.com/specimen/Roobert)

Marr Sans Condensed, sans-serif

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using REVER's actual button styles.

Button Primary

buttonPrimary

background#1790FFtextColor#FFFFFFborderRadius1600pxshadownone

Button Secondary

buttonSecondary

background#000D1FtextColor#FFFFFFborderRadius100pxshadownone

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** eCommerce businesses

## REVER Brand in the Wild

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/660fbd98690f16ba15773938/663c8088d93676191684b7a0_TwoJeys%20rebranding%20001.webp)  
Source: [itsrever.com](https://www.itsrever.com/en/our-partners)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/660fbd98690f16ba15773938/66432a81fb32a54b85f5bc27_Klarna%20and%20OpenAl%20Partner%20to%20Revolutionize%20the%20Shopping%20E....png)  
Source: [itsrever.com](https://www.itsrever.com/it/blog/partnership-klarna-openai-chatgpt)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/65f815c0d8922a9e40d7a3dc/663a9eac3bcc899ae7743fe5_annual-logos.png)  
Source: [itsrever.com](https://www.itsrever.com/it/annual-report)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/660fbd98690f16ba15773938/69b2dd54bba00d77e8189ac7_eu-withdrawal-button-2026-ecommerce-returns-rever.png)  
Source: [itsrever.com](https://www.itsrever.com/en/blog)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/660fbd98690f16ba15773938/68dbfb7308a38c0d50fa03c2_returnless-refunds-how-e-commerce-leaders-are-adopting-the-trend----a-rever-guide.png.png.png)  
Source: [itsrever.com](https://www.itsrever.com/en/blog)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/660fbd98690f16ba15773938/66432b48b8001f6546780220_Strategies%20for%20Handling%20Customer%20Complaints_%20Enhancing%20C...%20..png)  
Source: [itsrever.com](https://www.itsrever.com/en/blog/strategies-for-handling-customer-complaints-enhancing-customer-satisfaction-and-loyalty)

## Frequently Asked Questions

What is REVER's primary brand color?

REVER's primary brand color is #303A48. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does REVER use?

REVER uses #1790FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does REVER use?

REVER uses Roobert as the primary typeface across body and headings.

Does REVER use a light or dark theme?

REVER's primary site uses a dark color scheme, with a background of #000D1F.

Where can I find REVER's logo?

REVER's logo is available directly on their site (https://itsrever.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://itsrever.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by REVER.

## Methodology

Brand data on this page was extracted from [https://itsrever.com/](https://itsrever.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by REVER.