Retrofit Brand Identity

A complete profile of Retrofit's visual system — colors, typography, components, and personality — extracted from https://www.retrofit.shop/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.retrofit.shop/.

• primary
  • #649764
  • rgb(100, 151, 100)
• secondary
  • #0F172B
  • rgb(15, 23, 43)
• accent
  • #649764
  • rgb(100, 151, 100)
• background
  • #FFFFFF
  • rgb(255, 255, 255)
• textPrimary
  • #283C28
  • rgb(40, 60, 40)
• link
  • #283C28
  • rgb(40, 60, 40)

Typography

Each font links to its Google Fonts page where available.

• primary
  • Inter
    Google Fonts →
• heading
  • Fraunces
    Google Fonts →

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using Retrofit's actual button styles.

Input

• type: input
  • background: transparent
  • textColor: #383838
  • borderColor: null
  • borderRadius: 0px
  • shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px

Button Primary

• type: buttonPrimary
  • background: #649764
  • textColor: #FFFFFF
  • borderRadius: 9999px
  • shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Button Secondary

• type: buttonSecondary
  • background: #FFFFFF
  • textColor: #0F172B
  • borderColor: #E2E8F0
  • borderRadius: 9999px
  • shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

• Tone: playful
• Energy: medium
• Audience: vintage fashion enthusiasts

Retrofit Brand in the Wild

Source: retrofit.shop

Source: retrofit.shop

Source: retrofit.shop

Source: retrofit.shop

Source: retrofit.shop

Source: retrofit.shop

Frequently Asked Questions

• What is Retrofit's primary brand color?
  Retrofit's primary brand color is #649764. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Retrofit use?
  Retrofit uses Inter for body text and Fraunces for headings. Fonts were detected on https://www.retrofit.shop/ as part of their live design system.

• Does Retrofit use a light or dark theme?
  Retrofit's primary site uses a light color scheme, with a background of #FFFFFF.

• How was this brand profile generated?
  This profile was extracted from https://www.retrofit.shop/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Retrofit.

Methodology

Brand data on this page was extracted from https://www.retrofit.shop/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Retrofit.