resend.json

Resend Brand Identity

A complete profile of Resend's visual system — colors, typography, components, and personality — extracted from https://resend.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #00A3FF
Accent #00A3FF
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: developers

Resend Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "unknown"
    },
    {
      "family": "ABCFavorit",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#00A3FF",
    "secondary": "#4983C2",
    "accent": "#00A3FF",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#3B9EFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "domaine",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "56px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#00A3FF",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#0D0D0D",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20377%2081%22%20fill%3D%22none%22%20width%3D%2280%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M103.704%2022.537c17.023%200%2029.411%2011.829%2028.532%2033.327H90.781c1.548%205.975%205.684%2011.109%2013.963%2011.109%204.635%200%208.871-1.279%2012.068-5.275h14.306l-.241%201.279C128.4%2073.926%20115.932%2080%20104.744%2080c-17.743%200-29.65-11.988-29.65-28.691%200-16.704%2011.907-28.772%2028.61-28.772Zm119.96%200c17.103%200%2029.411%2011.829%2028.612%2033.327H210.81c1.529%205.975%205.635%2011.109%2013.974%2011.109%204.635%200%208.871-1.279%2011.988-5.275h14.386l-.241%201.279C248.44%2073.926%20235.972%2080%20224.784%2080c-17.743%200-29.651-11.988-29.651-28.691%200-16.704%2011.908-28.772%2028.531-28.772Zm-60.978-.32c12.627%200%2023.736%204.556%2026.933%2015.745l.32%201.2h-15.744c-3.357-4.157-7.833-4.717-11.509-4.717-3.437%200-8.871.88-8.871%204.237%200%203.116%203.596%204.155%206.713%204.554l9.111.96c14.465%201.278%2020.859%206.953%2020.859%2018.062%200%2012.787-12.707%2017.582-25.254%2017.582-12.548%200-25.576-5.594-28.053-16.943l-.239-1.199h16.143c2.237%206.392%2012.542%205.915%2012.149%205.914%206.073%200%209.829-1.838%209.83-4.795%200-1.918-.64-4.156-6.873-4.955l-9.511-.959c-12.548-.879-20.14-7.512-20.14-17.422%200-12.148%2011.509-17.263%2024.136-17.263Zm214.185%2056.184h-15.504l.799-7.752c-2.157%204.636-9.111%209.19-17.822%209.19-14.385%200-26.054-11.028-26.054-28.45%200-17.423%2011.509-28.452%2026.054-28.452%207.912%200%2012.787%202.557%2017.103%206.953V0h15.424v78.401ZM48.081%200c15.184%200%2024.215%209.03%2024.215%2021.019%200%2011.988-9.03%2021.019-24.216%2021.02h-7.672L78.53%2078.4H51.597L22.587%2050.83c-2.079-1.918-3.038-4.156-3.038-6.074%200-2.717%201.918-5.114%205.594-6.153l14.945-3.996c5.674-1.519%209.59-5.915%209.591-11.669%200-7.032-5.754-11.109-12.867-11.109H.128V0H48.08Zm241.677%2022.617c13.587%200%2023.098%209.91%2023.098%2024.056V78.4h-15.505v-29.09c0-7.992-4.236-12.788-11.748-12.788-7.513%200-12.388%204.955-12.388%2012.787v29.091h-15.184V23.736h15.423l-.718%208.711c2.238-4.395%209.19-9.83%2017.022-9.83Zm58.262%2013.906c-9.35%200-14.306%206.954-14.306%2014.866%200%208.471%205.595%2014.945%2014.306%2014.945%208.391%200%2013.826-6.554%2013.826-14.945%200-8.392-5.275-14.866-13.826-14.866Zm-244.316-1.598c-7.554%200-11.871%204.512-13.21%2010.55h26.148a24.052%2024.052%200%200%200-.63-2.239c-1.918-5.434-6.394-8.311-12.308-8.311Zm119.96%200c-7.489%200-11.793%204.512-13.13%2010.55h26.148a24.052%2024.052%200%200%200-.63-2.239c-1.918-5.434-6.394-8.311-12.388-8.311Z%22%20style%3D%22fill%3A%20rgb(240%2C%20240%2C%20240)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://resend.com/static/favicons/favicon-marketing.ico?v=1",
    "ogImage": "https://resend.com/static/cover.png",
    "logoHref": "/home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Resend'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Get Started",
      "reasoning": "Button #3 has a vibrant blue background (#00A3FF), which is the brand color, and the text 'Get Started' is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Get Started",
      "reasoning": "Button #5 has a transparent background, making it a suitable secondary button as it contrasts with the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Resend'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}