# Rescale Brand Identity

A complete profile of **Rescale**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field   | Value    |
|---------|----------|
| Primary | #3399BB  |
| Accent  | #3399BB  |
| Body Font | Roboto  |
| Heading Font | Proxima Nova |

## Color Palette

- primary: #3399BB
- secondary: #D1E2EA
- accent: #3399BB
- background: #F4F8FA
- textPrimary: #444444
- link: #1C314D

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#3399BB, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=30px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=3px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business and technology professionals

## Rescale Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Automated Engineering Simulation Data Capture and Insights Summary - Automotive Brake Squeal Analysis**  
    
  Source: [Link](https://rescale.com/resources/automated-engineering-simulation-data-capture-and-insights-summary/)  
- **Learn About High Performance Computing | Rescale**  
    
  Source: [Link](https://rescale.com/blog/)  
- **LeMans-AI-Physics-Workflow**  
    
  Source: [Link](https://rescale.com/ja/%E3%82%BD%E3%83%AA%E3%83%A5%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3/%E3%83%A6%E3%83%BC%E3%82%B9%E3%82%B1%E3%83%BC%E3%82%B9%E5%88%A5/AI%E3%80%81ML%E3%80%81%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%8B%E3%82%A2%E3%83%AA%E3%83%B3%E3%82%B0%E3%80%81%E7%A7%91%E5%AD%A6%E3%80%81Rd/)  
- **Learn About High Performance Computing | Rescale**  
    
  Source: [Link](https://rescale.com/blog/)  
- **Bionano Genomics는 인간 건강을 개선하기 위해 디지털 혁신에 Rescale을 사용합니다.**  
    
  Source: [Link](https://rescale.com/ko/%EC%9E%90%EC%9B%90/bionano-genomics%EB%8A%94-%EB%94%94%EC%A7%80%ED%84%B8-%EC%A0%84%ED%99%98%EC%97%90-rescale%EC%9D%84-%EC%82%AC%EC%9A%A9%ED%95%98%EC%97%AC-%EC%9D%B8%EA%B0%84-%EA%B1%B4%EA%B0%95%EC%9D%84-%EA%B0%9C%EC%84%A0%ED%95%A9%EB%8B%88%EB%8B%A4./)  
- **Learn About High Performance Computing | Rescale**  
    
  Source: [Link](https://rescale.com/blog/)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [ 
   { 
     "family": "Roboto",
     "role": "body"
   }, 
   { 
     "family": "Proxima Nova",
     "role": "heading"
   } 
 ],
 "colors": {
   "primary": "#3399BB",
   "secondary": "#D1E2EA",
   "accent": "#3399BB",
   "background": "#F4F8FA",
   "textPrimary": "#444444",
   "link": "#1C314D"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Roboto",
     "heading": "Proxima Nova"
   },
   "fontStacks": {
     "heading": [ 
       "Roboto" 
     ],
     "body": [ 
       "Roboto",
       "sans-serif"
     ],
     "paragraph": [ 
       "Roboto",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "51px",
     "h2": "15px",
     "body": "18px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "4px"
 },
 "components": {
   "buttonPrimary": {
     "background": "#3399BB",
     "textColor": "#FFFFFF",
     "borderColor": "#FFFFFF",
     "borderRadius": "30px",
     "borderRadiusCorners": {
       "topLeft": "30px",
       "topRight": "30px",
       "bottomRight": "30px",
       "bottomLeft": "30px"
     },
     "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
   },
   "buttonSecondary": {
     "background": "transparent",
     "textColor": "#FFFFFF",
     "borderColor": "#FFFFFF",
     "borderRadius": "3px",
     "borderRadiusCorners": {
       "topLeft": "3px",
       "topRight": "3px",
       "bottomRight": "3px",
       "bottomLeft": "3px"
     },
     "shadow": "none"
   }
 },
 "images": {
   "logo": "https://rescale.com/wp-content/uploads/white-logo.png",
   "favicon": "https://rescale.com/wp-content/uploads/2021/08/favicon.ffc681a18c42.png",
   "ogImage": "https://rescale.com/wp-content/uploads/home_page_thumbnail.png",
   "logoHref": "https://rescale.com/"
 },
 "__llm_logo_reasoning": {
   "selectedIndex": 64,
   "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Rescale'.",
   "confidence": 0.95,
   "source": "llm"
 },
 "__llm_button_reasoning": {
   "primary": {
     "index": 3,
     "text": "Customer Stories",
     "reasoning": "Button #3 ('Customer Stories') has a vibrant blue background (#3399BB), which aligns with the brand's primary color and is action-oriented, making it a strong candidate for the primary CTA."
   },
   "secondary": {
     "index": 1,
     "text": "On Demand Demo",
     "reasoning": "Button #1 ('On Demand Demo') has a transparent background with a white border, providing a clear contrast to the primary button's vibrant color, making it suitable as a secondary CTA."
   },
   "confidence": 0.9
 },
 "personality": {
   "tone": "professional",
   "energy": "medium",
   "targetAudience": "business and technology professionals"
 },
 "designSystem": {
   "framework": "custom",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.9,
   "colors": 0.9,
   "overall": 0.9
 },
 "__llm_metadata": {
   "logoSelection": {
     "llmCalled": true,
     "llmSucceeded": true,
     "finalSource": "llm",
     "rawLogoSelection": {
       "selectedLogoIndex": 0,
       "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Rescale'.",
       "confidence": 0.95
     }
   },
   "buttonClassification": {
     "llmCalled": true,
     "llmSucceeded": true
   }
 }
}
```