Rescale Brand Identity

A complete profile of Rescale's visual system — colors, typography, components, and personality — extracted from https://rescale.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://rescale.com.

• primary: #3399BB
• secondary: #D1E2EA
• accent: #3399BB
• background: #F4F8FA
• textPrimary: #444444
• link: #1C314D

Typography

Each font links to its Google Fonts page where available.

• primary: Roboto
• heading: Proxima Nova

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Rescale's actual button styles.

Button Primary

• background: #3399BB
• textColor: #FFFFFF
• borderColor: #FFFFFF
• borderRadius: 30px
• shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px

Button Secondary

• background: transparent
• textColor: #FFFFFF
• borderColor: #FFFFFF
• borderRadius: 3px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business and technology professionals

Frequently Asked Questions

What is Rescale's primary brand color?
Rescale's primary brand color is #3399BB. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Rescale use?
Rescale uses Roboto for body text and Proxima Nova for headings. Fonts were detected on https://rescale.com as part of their live design system.

Does Rescale use a light or dark theme?
Rescale's primary site uses a light color scheme, with a background of #F4F8FA.

Where can I find Rescale's logo?
Rescale's logo is available directly on their site (https://rescale.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://rescale.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rescale.

Methodology

Brand data on this page was extracted from https://rescale.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.