# Rescale Brand Identity A complete profile of **Rescale**'s visual system — colors, typography, components, and personality — extracted from https://rescale.com. Built for designers, agents, and AI tools. ## Quick Facts | Field | Value | |---|---| | Primary | #3399BB | | Accent | #3399BB | | Body Font | Roboto | | Heading Font | Proxima Nova | ## Color Palette - primary: #3399BB - secondary: #D1E2EA - accent: #3399BB - background: #F4F8FA - textPrimary: #444444 - link: #1C314D ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova ## Visual Assets - Logo: - Favicon: - Social card (og:image): ## UI Components - buttonPrimary: background=#3399BB, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=30px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px - buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=3px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business and technology professionals ## Rescale Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Automated Engineering Simulation Data Capture and Insights Summary - Automotive Brake Squeal Analysis** - Image: - Source: [View More](https://rescale.com/resources/automated-engineering-simulation-data-capture-and-insights-summary/) - **Learn About High Performance Computing | Rescale** - Image: - Source: [View More](https://rescale.com/blog/) - **LeMans-AI-Physics-Workflow** - Image: - Source: [View More](https://rescale.com/ja/%E3%82%BD%E3%83%AA%E3%83%A5%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3/%E3%83%A6%E3%83%BC%E3%82%B9%E3%82%B1%E3%83%BC%E3%82%B9%E5%88%A5/AI%E3%80%81ML%E3%80%81%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%8B%E3%82%A2%E3%83%AA%E3%83%B3%E3%82%B0%E3%80%81%E7%A7%91%E5%AD%A6%E3%80%81Rd/) - **Learn About High Performance Computing | Rescale** - Image: - Source: [View More](https://rescale.com/blog/) - **Bionano Genomics는 인간 건강을 개선하기 위해 디지털 혁신에 Rescale을 사용합니다.** - Image: - Source: [View More](https://rescale.com/ko/%EC%9E%90%EC%9B%90/bionano-genomics%EB%8A%94-%EB%94%94%EC%A7%80%ED%84%B8-%EC%A0%84%ED%99%98%EC%97%90-rescale%EC%9D%84-%EC%82%AC%EC%9A%A9%ED%95%98%EC%97%AC-%EC%9D%B8%EA%B0%84-%EA%B1%B4%EA%B0%95%EC%9D%84-%EA%B0%9C%EC%84%A0%ED%95%A9%EB%8B%88%EB%8B%A4./) - **Learn About High Performance Computing | Rescale** - Image: - Source: [View More](https://rescale.com/blog/) ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Roboto", "role": "body" }, { "family": "Proxima Nova", "role": "heading" } ], "colors": { "primary": "#3399BB", "secondary": "#D1E2EA", "accent": "#3399BB", "background": "#F4F8FA", "textPrimary": "#444444", "link": "#1C314D" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Proxima Nova" }, "fontStacks": { "heading": [ "Roboto" ], "body": [ "Roboto", "sans-serif" ], "paragraph": [ "Roboto", "sans-serif" ] }, "fontSizes": { "h1": "51px", "h2": "15px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#3399BB", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "30px", "borderRadiusCorners": { "topLeft": "30px", "topRight": "30px", "bottomRight": "30px", "bottomLeft": "30px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px" }, "buttonSecondary": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" } }, "images": { "logo": "https://rescale.com/wp-content/uploads/white-logo.png", "favicon": "https://rescale.com/wp-content/uploads/2021/08/favicon.ffc681a18c42.png", "ogImage": "https://rescale.com/wp-content/uploads/home_page_thumbnail.png", "logoHref": "https://rescale.com/" }, "__llm_logo_reasoning": { "selectedIndex": 64, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Rescale'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 3, "text": "Customer Stories", "reasoning": "Button #3 ('Customer Stories') has a vibrant blue background (#3399BB), which aligns with the brand's primary color and is action-oriented, making it a strong candidate for the primary CTA." }, "secondary": { "index": 1, "text": "On Demand Demo", "reasoning": "Button #1 ('On Demand Demo') has a transparent background with a white border, providing a clear contrast to the primary button's vibrant color, making it suitable as a secondary CTA." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business and technology professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Rescale'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```