# Rerun Brand Identity

A complete profile of **Rerun**'s visual system — colors, typography, components, and personality — extracted from [https://rerun.io/](https://rerun.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://rerun.io/.

| Color        | Hex Code   | RGB Value          |
|--------------|------------|-------------------|
| Primary      | #FFDF89   | rgb(255, 223, 137) |
| Secondary    | #5DFDB7   | rgb(93, 253, 183)  |
| Accent       | #E283FF   | rgb(226, 131, 255) |
| Background   | #101010   | rgb(16, 16, 16)    |
| Text Primary | #101010   | rgb(16, 16, 16)    |
| Link         | #E283FF   | rgb(226, 131, 255) |

## Typography

Each font links to its Google Fonts page where available.

| Role  | Font                | Google Fonts Link                                                     |
|-------|---------------------|---------------------------------------------------------------------|
| Body  | Plus Jakarta Sans    | [Google Fonts →](https://fonts.google.com/specimen/Plus+Jakarta+Sans) |
| Heading| Plus Jakarta Sans     | [Google Fonts →](https://fonts.google.com/specimen/Plus+Jakarta+Sans) |

## Visual Assets

## UI Components

### Button Primary
- Background: #0F0F0F
- Text Color: #FFFFFF
- Border Color: #262B2E
- Border Radius: 10px
- Shadow: none

### Button Secondary
- Background: #FFFFFF
- Text Color: #111111
- Border Radius: 10px
- Shadow: rgb(255, 255, 255) 0px 1px 0px 0px inset, rgba(255, 255, 255, 0.2) 0px 0px 30px 0px

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** developers and tech enthusiasts

## Frequently Asked Questions

**What is Rerun's primary brand color?**  
Rerun's primary brand color is #FFDF89. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Rerun use?**  
Rerun uses #E283FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Rerun use?**  
Rerun uses Plus Jakarta Sans as the primary typeface across body and headings.

**Does Rerun use a light or dark theme?**  
Rerun's primary site uses a dark color scheme, with a background of #101010.

**How was this brand profile generated?**  
This profile was extracted from https://rerun.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rerun.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFDF89",
    "secondary": "#5DFDB7",
    "accent": "#E283FF",
    "background": "#101010",
    "textPrimary": "#101010",
    "link": "#E283FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Plus Jakarta Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "13px",
      "h2": "17px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0F0F0F",
      "textColor": "#FFFFFF",
      "borderColor": "#262B2E",
      "borderRadius": "10px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#111111",
      "borderRadius": "10px",
      "shadow": "rgb(255, 255, 255) 0px 1px 0px 0px inset, rgba(255, 255, 255, 0.2) 0px 0px 30px 0px"
    }
  },
  "images": {
    "favicon": "https://rerun.io/favicon.svg",
    "ogImage": "https://rerun.io/og-landing.jpg"
  }
}
```