Rerun Brand: Colors, Fonts, Logo & Visual Identity

Rerun Brand Identity

A complete profile of Rerun's visual system — colors, typography, components, and personality — extracted from https://rerun.io/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://rerun.io/.

Color Hex Code RGB Value
Primary #FFDF89 rgb(255, 223, 137)
Secondary #5DFDB7 rgb(93, 253, 183)
Accent #E283FF rgb(226, 131, 255)
Background #101010 rgb(16, 16, 16)
Text Primary #101010 rgb(16, 16, 16)
Link #E283FF rgb(226, 131, 255)

Typography

Each font links to its Google Fonts page where available.

Role Font Google Fonts Link
Body Plus Jakarta Sans Google Fonts →
Heading Plus Jakarta Sans Google Fonts →

Visual Assets

UI Components

Button Primary

Button Secondary

Brand Personality

Tone: modern
Energy: medium
Audience: developers and tech enthusiasts

Frequently Asked Questions

What is Rerun's primary brand color?
Rerun's primary brand color is #FFDF89. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Rerun use?
Rerun uses #E283FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Rerun use?
Rerun uses Plus Jakarta Sans as the primary typeface across body and headings.

Does Rerun use a light or dark theme?
Rerun's primary site uses a dark color scheme, with a background of #101010.

How was this brand profile generated?
This profile was extracted from https://rerun.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rerun.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFDF89",
    "secondary": "#5DFDB7",
    "accent": "#E283FF",
    "background": "#101010",
    "textPrimary": "#101010",
    "link": "#E283FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Plus Jakarta Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "13px",
      "h2": "17px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0F0F0F",
      "textColor": "#FFFFFF",
      "borderColor": "#262B2E",
      "borderRadius": "10px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#111111",
      "borderRadius": "10px",
      "shadow": "rgb(255, 255, 255) 0px 1px 0px 0px inset, rgba(255, 255, 255, 0.2) 0px 0px 30px 0px"
    }
  },
  "images": {
    "favicon": "https://rerun.io/favicon.svg",
    "ogImage": "https://rerun.io/og-landing.jpg"
  }
}