Repool Brand Identity

A complete profile of Repool's visual system — colors, typography, components, and personality — extracted from http://repool.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://repool.com.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Brand Personality

Tone: professional Energy: medium Audience: financial institutions, hedge funds

Repool Brand in the Wild

Source: ideas.repool.com

Source: docs.repool.com

Source: docs.repool.com

Source: investorsupport.repool.com

Source: docs.repool.com

Source: investorsupport.repool.com

Frequently Asked Questions

What is Repool's primary brand color?

Repool's primary brand color is #2554FD. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Repool use?

Repool uses #12C0C0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Repool use?

Repool uses Mallory as the primary typeface across body and headings.

Does Repool use a light or dark theme?

Repool's primary site uses a light color scheme, with a background of #FAFAFC.

How was this brand profile generated?

This profile was extracted from http://repool.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Repool.

Methodology

Brand data on this page was extracted from http://repool.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Repool.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Mallory",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2554FD",
    "secondary": "#CCC8D7",
    "accent": "#12C0C0",
    "background": "#FAFAFC",
    "textPrimary": "#12C0C0",
    "link": "#12C0C0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Mallory",
      "heading": "Mallory"
    },
    "fontStacks": {
      "heading": [
        "Mallory",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "body": [
        "Mallory",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "paragraph": [
        "Mallory",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://repool.com/favicon-32x32.png?v=179f66f15c70d0f46179e3934d75a7ba",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "financial institutions, hedge funds"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}