replicate acquired by cloudflare.json

Replicate (Acquired by Cloudflare) Brand Identity

A complete profile of Replicate (Acquired by Cloudflare)'s visual system — colors, typography, components, and personality — extracted from https://replicate.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #DD4425
Accent #EA2804
Body Font Basier Square
Heading Font RB Freigeist Neue

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech companies

Replicate (Acquired by Cloudflare) Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Basier Square",
      "role": "body"
    },
    {
      "family": "RB Freigeist Neue",
      "role": "heading"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#DD4425",
    "accent": "#EA2804",
    "background": "#FFFFFF",
    "textPrimary": "#202020",
    "link": "#EA2804"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Basier Square",
      "heading": "RB Freigeist Neue"
    },
    "fontStacks": {
      "heading": [
        "basier-square",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "basier-square",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "basier-square",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "24px",
      "h2": "72px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#202020",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFCFC",
      "textColor": "#DD4425",
      "borderColor": "#DD4425",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20fill%3D%22currentColor%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20512%20120%22%20data-fc-idx%3D%220%22%3E%3Ctitle%3EReplicate%20wordmark%3C%2Ftitle%3E%3Cpolygon%20points%3D%2286.96%200%2086.96%2010.74%2012.03%2010.74%2012.03%2095.41%200%2095.41%200%200%2086.96%200%22%2F%3E%3Cpolygon%20points%3D%2286.96%2020.37%2086.96%2031.11%2034.75%2031.11%2034.75%2095.41%2022.71%2095.41%2022.71%2020.37%2086.96%2020.37%22%2F%3E%3Cpolygon%20points%3D%2286.96%2040.67%2086.96%2051.47%2057.46%2051.47%2057.46%2095.41%2045.42%2095.41%2045.42%2040.67%2086.96%2040.67%22%2F%3E%3Cpath%20d%3D%22m121.21%2C39.62c14.32%2C0%2C26.35%2C9.5%2C26.35%2C27.16%2C0%2C1.17%2C0%2C2.16-.12%2C3.95h-43.02c.56%2C8.95%2C7.78%2C14.87%2C16.85%2C14.87%2C7.65%2C0%2C12.78-3.52%2C15.61-8.33l9.2%2C6.54c-4.94%2C7.78-13.45%2C12.71-24.93%2C12.71-16.6%2C0-28.57-11.79-28.57-28.45.06-16.11%2C12.03-28.45%2C28.64-28.45m-16.17%2C22.28h30.43c-1.3-7.9-7.65-12.16-14.69-12.16s-14.13%2C4.07-15.74%2C12.16%22%2F%3E%3Cpath%20d%3D%22m159.78%2C40.67h12.03v7.34c3.09-4.38%2C9.75-8.39%2C17.59-8.39%2C15%2C0%2C26.35%2C12.78%2C26.35%2C28.45s-11.36%2C28.45-26.35%2C28.45c-7.9%2C0-14.57-4.07-17.59-8.46v30.18h-12.03V40.67Zm27.46%2C9.87c-9.75%2C0-16.42%2C7.65-16.42%2C17.53s6.67%2C17.53%2C16.42%2C17.53%2C16.29-7.65%2C16.29-17.53-6.67-17.53-16.29-17.53%22%2F%3E%3Crect%20x%3D%22228.04%22%20y%3D%2213.33%22%20width%3D%2212.03%22%20height%3D%2282.02%22%2F%3E%3Cpath%20d%3D%22m262.3%2C28.76c-4.38%2C0-8.08-3.58-8.08-8.08s3.7-7.96%2C8.08-7.96%2C7.96%2C3.64%2C7.96%2C7.96c0%2C4.51-3.46%2C8.08-7.96%2C8.08m-5.99%2C11.91h12.03v54.68h-12.03v-54.68Z%22%2F%3E%3Cpath%20d%3D%22m309.45%2C96.46c-16.42%2C0-28.88-12.28-28.88-28.45s12.47-28.45%2C28.88-28.45c11.29%2C0%2C20.8%2C6.05%2C25.49%2C15.12l-10.49%2C5.68c-2.65-5.55-7.96-9.63-15-9.63-9.75%2C0-16.6%2C7.53-16.6%2C17.28s6.91%2C17.28%2C16.6%2C17.28c6.97%2C0%2C12.34-4.07%2C15-9.63l10.49%2C5.68c-4.69%2C9.13-14.26%2C15.12-25.49%2C15.12%22%2F%3E%3Cpath%20d%3D%22m368.39%2C39.62c7.9%2C0%2C14.44%2C4.07%2C17.53%2C8.39v-7.34h12.03v54.68h-12.03v-7.34c-3.09%2C4.38-9.63%2C8.46-17.53%2C8.46-15%2C0-26.35-12.78-26.35-28.45s11.36-28.39%2C26.35-28.39m2.22%2C10.92c-9.75%2C0-16.29%2C7.65-16.29%2C17.53s6.54%2C17.53%2C16.29%2C17.53%2C16.29-7.65%2C16.29-17.53-6.6-17.53-16.29-17.53%22%2F%3E%3Cpolygon%20points%3D%22418.56%2095.41%20418.56%2051.41%20407.14%2051.41%20407.14%2040.67%20418.56%2040.67%20418.56%2025.49%20430.6%2025.49%20430.6%2040.67%20451.33%2040.67%20451.33%2051.41%20430.6%2051.41%20430.6%2084.61%20451.33%2084.61%20451.33%2095.41%20418.56%2095.41%22%2F%3E%3Cpath%20d%3D%22m485.65%2C39.62c14.32%2C0%2C26.35%2C9.5%2C26.35%2C27.16%2C0%2C1.17%2C0%2C2.16-.12%2C3.95h-43.02c.56%2C8.95%2C7.78%2C14.87%2C16.85%2C14.87%2C7.65%2C0%2C12.78-3.52%2C15.61-8.33l9.2%2C6.54c-4.94%2C7.78-13.45%2C12.71-24.93%2C12.71-16.6%2C0-28.57-11.79-28.57-28.45.12-16.11%2C12.03-28.45%2C28.64-28.45m-16.17%2C22.28h30.43c-1.3-7.9-7.65-12.16-14.69-12.16s-14.07%2C4.07-15.74%2C12.16%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://static.replicateassets.com/fe/fdf01d610375fac703e3f9884a59d95bdfe52121/favicon-CKiqAkf2.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Replicate wordmark"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, and links to the homepage. It matches the brand name 'Replicate' and is the most prominent wordmark in the header.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started for free",
      "reasoning": "Button #0 ('Get started for free') is the primary CTA due to its action-oriented text and prominent placement. It uses a dark background (#000000) which contrasts well with the text, making it stand out as a primary action."
    },
    "secondary": {
      "index": 3,
      "text": "Fine-tune image models",
      "reasoning": "Button #3 ('Fine-tune image models') is selected as the secondary CTA because it has a different background color (#FFFCFC) and provides a secondary action related to the site's offerings."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and links to the homepage. It matches the brand name 'Replicate' and is the most prominent wordmark in the header.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}