RentHop Brand: Colors, Fonts, Logo & Visual Identity

RentHop Brand Identity

A complete profile of RentHop's visual system — colors, typography, components, and personality — extracted from http://renthop.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://renthop.com.

Primary:
- Hex: #0554AF
- RGB: rgb(5, 84, 175)
Secondary:
- Hex: #28A745
- RGB: rgb(40, 167, 69)
Accent:
- Hex: #0554AF
- RGB: rgb(5, 84, 175)
Background:
- Hex: #FFFFFF
- RGB: rgb(255, 255, 255)
Text Primary:
- Hex: #404040
- RGB: rgb(64, 64, 64)
Link:
- Hex: #6C757D
- RGB: rgb(108, 117, 125)

Typography

Each font links to its Google Fonts page where available.

Primary Font: Open Sans (Google Fonts →)
Heading Font: Open Sans (Google Fonts →)
- Font Stack: Open Sans, Arial, sans-serif

Visual Assets

UI Components

Button Primary

Background: #0554AF
Text Color: #FFFFFF
Border Color: #FFFFFF
Border Radius: 5px
Shadow: rgba(0, 0, 0, 0.3) 2px 2px 2px 0px

Button Secondary

Background: #FFFFFF
Text Color: #404040
Border Radius: 5px
Shadow: rgba(0, 0, 0, 0.3) 2px 2px 2px 0px

Brand Personality

Tone: professional
Energy: medium
Audience: urban renters looking for apartments

RentHop Brand in the Wild

Image source: renthop.com

Image source: upload.wikimedia.org

Image source: renthop.com

Frequently Asked Questions

What is RentHop's primary brand color?
RentHop's primary brand color is #0554AF.

What font does RentHop use?
RentHop uses Open Sans as the primary typeface across body and headings.

Does RentHop use a light or dark theme?
RentHop's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find RentHop's logo?
RentHop's logo is available directly on their site (http://renthop.com).

How was this brand profile generated?
This profile was extracted from http://renthop.com using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from http://renthop.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {"family": "Open Sans", "role": "body"},
    {"family": "Arial", "role": "body"}
  ],
  "colors": {
    "primary": "#0554AF",
    "secondary": "#28A745",
    "accent": "#0554AF",
    "background": "#FFFFFF",
    "textPrimary": "#404040",
    "link": "#6C757D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Open Sans"
    },
    "fontStacks": {
      "heading": ["Open Sans", "Arial", "sans-serif"],
      "body": ["Open Sans", "Arial", "sans-serif"],
      "paragraph": ["Open Sans", "Arial", "sans-serif"]
    },
    "fontSizes": {
      "h1": "25.6px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0554AF",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "5px",
      "shadow": "rgba(0, 0, 0, 0.3) 2px 2px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#404040",
      "borderRadius": "5px",
      "shadow": "rgba(0, 0, 0, 0.3) 2px 2px 2px 0px"
    }
  },
  "images": {
    "logo": "https://www.renthop.com/images/renthop-logo.svg?20260226d_1776833962",
    "favicon": "https://www.renthop.com/images/favicon.png",
    "ogImage": "https://www.renthop.com/images/renthop_icon_small.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "urban renters looking for apartments"
  }
}