RentFlow Brand Identity

A complete profile of RentFlow's visual system — colors, typography, components, and personality — extracted from https://www.therentflow.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.therentflow.com.

• primary: #4422FF (rgb(68, 34, 255))
• secondary: #0000EE (rgb(0, 0, 238))
• accent: #020617 (rgb(2, 6, 23))
• background: #F8F8FB (rgb(248, 248, 251))
• textPrimary: #050D38 (rgb(5, 13, 56))
• link: #050D38 (rgb(5, 13, 56))

Typography

Each font links to its Google Fonts page where available.

• primary: Gilroy-Regular (Google Fonts →)
• heading: Gilroy-SemiBold (Google Fonts →)

Visual Assets

%22%3E%3Cpath%20d%3D%22M11.6064%206.38431L-4.94373%2019.9352L8.01378%2035.7606L24.5639%2022.2097L11.6064%206.38431Z%22%20fill%3D%22url(%23svg-667117608_4682_paint0_linear_32_2)%22%2F%3E%3C%2Fg%3E%3Cmask%20id%3D%22svg-667117608_4682_mask1_32_2%22%20style%3D%22mask-type%3Aluminance%22%20maskUnits%3D%22userSpaceOnUse%22%20x%3D%220%22%20y%3D%2211%22%20width%3D%2233%22%20height%3D%2222%22%3E%3Cpath%20d%3D%22M9.0733%2015.6667L0.703308%2026.83L7.71997%2017.5667C10.5633%2013.81%2016.47%2014.9366%2017.7333%2019.47L18.91%2023.68L19.0466%2024.05L20.91%2029.0166C23.26%2033.8566%2030.05%2034.1567%2032.81%2029.53L32.8833%2029.41C32.8067%2029.5066%2032.6733%2029.59%2032.4333%2029.5733C32.06%2029.5533%2031.9766%2029.33%2031.93%2029.2066L27.8666%2018.3633C27.55%2017.52%2027.1333%2016.7366%2026.6366%2016.0133C26.49%2015.8%2026.3367%2015.5967%2026.1767%2015.3967C24.49%2013.2833%2022.0333%2011.8433%2019.2666%2011.4467C18.7533%2011.3733%2018.2433%2011.3367%2017.7333%2011.3367C14.3566%2011.3367%2011.1333%2012.9167%209.06999%2015.6667%22%20fill%3D%22white%22%2F%3E%3C%2Fmask%3E%3Cg%20mask%3D%22url(%23svg-667117608_4682_mask1_32_2)%22%3E%3Cpath%20d%3D%22M21.7866%20-3.95057L-10.1413%2019.2209L11.8084%2049.4653L43.7363%2026.2939L21.7866%20-3.95057Z%22%20fill%3D%22url(%23svg-667117608_4682_paint1_linear_32_2)%22%2F%3E%3C%2Fg%3E%3Cpath%20d%3D%22M24.6833%2024.42L24.6667%2024.4433L24.59%2024.1667L24.6833%2024.42Z%22%20fill%3D%22%234422FF%22%2F%3E%3Cdefs%3E%3ClinearGradient%20id%3D%22svg-667117608_4682_paint0_linear_32_2%22%20x1%3D%228.53204%22%20y1%3D%2223.8174%22%20x2%3D%2221.6774%22%20y2%3D%2213.0542%22%20gradientUnits%3D%22userSpaceOnUse%22%3E%3Cstop%20stop-color%3D%22%234422FF%22%2F%3E%3Cstop%20offset%3D%221%22%20stop-color%3D%22%23110556%22%2F%3E%3C%2FlinearGradient%3E%3ClinearGradient%20id%3D%22svg-667117608_4682_paint1_linear_32_2%22%20x1%3D%2219.5641%22%20y1%3D%2227.9643%22%20x2%3D%2227.808%22%20y2%3D%2239.3236%22%20gradientUnits%3D%22userSpaceOnUse%22%3E%3Cstop%20stop-color%3D%22%234422FF%22%2F%3E%3Cstop%20offset%3D%221%22%20stop-color%3D%22%23110556%22%2F%3E%3C%2FlinearGradient%3E%3C%2Fdefs%3E%3C%2Fsvg%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using RentFlow's actual button styles.

• Button Primary
  background: #020617
  textColor: #0000EE
  borderRadius: 8px
  shadow: none

• Button Secondary
  background: #FFFFFF
  textColor: #0000EE
  borderRadius: 8px
  shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: young professionals and renters

RentFlow Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: therentflow.com

Source: therentflow.com

Source: therentflow.com

Source: therentflow.com

Source: therentflow.com

Source: therentflow.com

Frequently Asked Questions

1. What is RentFlow's primary brand color?
   RentFlow's primary brand color is #4422FF. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does RentFlow use?
   RentFlow uses #020617 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does RentFlow use?
   RentFlow uses Gilroy-Regular for body text and Gilroy-SemiBold for headings. Fonts were detected on https://www.therentflow.com as part of their live design system.
4. Does RentFlow use a light or dark theme?
   RentFlow's primary site uses a light color scheme, with a background of #F8F8FB.
5. Where can I find RentFlow's logo?
   RentFlow's logo is available directly on their site (https://www.therentflow.com). The current logo URL is included in the machine-readable JSON profile linked above.
6. How was this brand profile generated?
   This profile was extracted from https://www.therentflow.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by RentFlow.

Methodology

Brand data on this page was extracted from https://www.therentflow.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.