llms.txt

Render Brand Identity

A complete profile of Render's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #48008C
Accent #0D0D0D
Body Font PPNeueMontreal
Heading Font PPNeueMontreal

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech professionals

Render Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "PPNeueMontreal",
 "role": "body"
 },
 {
 "family": "Roobert",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#48008C",
 "secondary": "#C799FF",
 "accent": "#0D0D0D",
 "background": "#FFFFFF",
 "textPrimary": "#0D0D0D",
 "link": "#9CA3AF"
 },
 "typography": {
 "fontFamilies": {
 "primary": "PPNeueMontreal",
 "heading": "PPNeueMontreal"
 },
 "fontStacks": {
 "heading": [
 "Roobert",
 "sans-serif"
 ],
 "body": [
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "paragraph": [
 "PPNeueMontreal",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "80px",
 "h2": "64px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#0D0D0D",
 "textColor": "#FFFFFF",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "transparent",
 "textColor": "#0D0D0D",
 "borderColor": "#0D0D0D",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22110%22%20height%3D%2221%22%20viewBox%3D%220%200%20110%2021%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-label%3D%22Render%22%20class%3D%22fill-current%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M38.1801%203.45902C41.7067%203.45902%2043.9994%205.45905%2043.9994%208.67133C43.9994%2011.0232%2042.6512%2012.7708%2040.5375%2013.5165L44.6811%2020.6218H41.6077L37.7421%2013.8798H33.4728V20.6218H30.8259V3.45902H38.1801ZM33.469%205.84911V11.5165H38.0544C40.1567%2011.5165%2041.2421%2010.3387%2041.2421%208.67133C41.2421%206.96576%2040.1605%205.84911%2038.0544%205.84911H33.469Z%22%20style%3D%22fill%3A%20rgb(13%2C%2013%2C%2013)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M51.4145%208.22773C54.9412%208.22773%2057.2339%2010.8587%2057.2339%2014.1093C57.2339%2014.4878%2057.2073%2014.8817%2057.1349%2015.2718H47.7508C47.865%2017.0921%2049.4151%2018.5223%2051.506%2018.5223C53.0179%2018.5223%2054.2252%2017.876%2055.1316%2016.4496L56.9711%2017.7919C55.8514%2019.8149%2053.6463%2020.878%2051.506%2020.878C47.8536%2020.878%2045.1686%2018.1705%2045.1686%2014.5682C45.1686%2010.9467%2047.7508%208.22773%2051.4145%208.22773ZM54.7013%2013.398C54.5489%2011.6924%2053.1284%2010.4878%2051.3879%2010.4878C49.537%2010.4878%2048.124%2011.6886%2047.8117%2013.398H54.7013Z%22%20style%3D%22fill%3A%20rgb(13%2C%2013%2C%2013)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M59.5495%2020.6218V8.48012H62.0555V10.0098C62.4592%209.39027%2063.6055%208.22773%2065.7725%208.22773C69.0973%208.22773%2070.8492%2010.3004%2070.8492%2013.2488V20.6218H68.3547V13.7804C68.3547%2011.7689%2067.2578%2010.6063%2065.3803%2010.6063C63.5408%2010.6063%2062.044%2011.7689%2062.044%2013.7804V20.6218H59.5495Z%22%20style%3D%22fill%3A%20rgb(13%2C%2013%2C%2013)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M78.9766%208.22773C81.0293%208.22773%2082.389%208.98491%2083.284%2010.136V2.81274H85.7785V20.6218H83.284V18.9659C82.389%2020.117%2081.0293%2020.8742%2078.9766%2020.8742C75.5375%2020.8742%2072.9058%2018.2164%2072.9058%2014.4878C72.9058%2010.7555%2075.5375%208.22773%2078.9766%208.22773ZM75.3966%2014.4878C75.3966%2016.725%2076.9466%2018.6217%2079.2774%2018.6217C81.6082%2018.6217%2083.2687%2016.725%2083.2687%2014.4878C83.2687%2012.2507%2081.593%2010.4801%2079.2774%2010.4801C76.9466%2010.4763%2075.3966%2012.2469%2075.3966%2014.4878Z%22%20style%3D%22fill%3A%20rgb(13%2C%2013%2C%2013)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M94.1382%208.22773C97.6648%208.22773%2099.9575%2010.8587%2099.9575%2014.1093C99.9575%2014.4878%2099.9309%2014.8817%2099.8585%2015.2718H90.4744C90.5886%2017.0921%2092.1387%2018.5223%2094.2295%2018.5223C95.7415%2018.5223%2096.9488%2017.876%2097.8552%2016.4496L99.6947%2017.7919C98.575%2019.8149%2096.3699%2020.878%2094.2295%2020.878C90.5772%2020.878%2087.8922%2018.1705%2087.8922%2014.5682C87.8884%2010.9467%2090.4706%208.22773%2094.1382%208.22773ZM97.4249%2013.398C97.2725%2011.6924%2095.852%2010.4878%2094.1115%2010.4878C92.2606%2010.4878%2090.8476%2011.6886%2090.5353%2013.398H97.4249Z%22%20style%3D%22fill%3A%20rgb(13%2C%2013%2C%2013)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M102.368%2020.6218V8.48012H104.874V10.136C105.556%208.809%20106.702%208.22773%20108.024%208.22773C108.968%208.22773%20109.688%208.52983%20109.688%208.52983L109.425%2010.832C109.288%2010.7823%20108.744%2010.5528%20107.952%2010.5528C106.615%2010.5528%20104.878%2011.2603%20104.878%2014.006V20.6218H102.368Z%22%20style%3D%22fill%3A%20rgb(13%2C%2013%2C%2013)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M15.6491%200.00582604C12.9679%20-0.120371%2010.7133%201.81847%2010.3286%204.373C10.3134%204.49154%2010.2905%204.60627%2010.2715%204.72099C9.67356%207.90268%206.88955%2010.3119%203.5457%2010.3119C2.35364%2010.3119%201.23395%2010.006%200.258977%209.47058C0.140914%209.40557%200%209.4897%200%209.62354V10.3081V20.6218H10.2677V12.8894C10.2677%2011.4668%2011.4178%2010.3119%2012.8346%2010.3119H15.4015C18.3074%2010.3119%2020.6458%207.89121%2020.5315%204.94662C20.4287%202.29649%2018.2884%200.132023%2015.6491%200.00582604Z%22%20style%3D%22fill%3A%20rgb(13%2C%2013%2C%2013)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
 "favicon": "https://render.com/icon.svg?e6fbdd2e217c0064",
 "ogImage": "https://cdn.sanity.io/images/hvk0tap5/production/a3528e77b010804af14908fab79f826d66437620-1600x900.png?fit=max&auto=format",
 "logoHref": "/",
 "logoAlt": "Render"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Render'.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Start for free",
 "reasoning": "Button #0 'Start for free' is likely the primary CTA due to its action-oriented text and prominent placement. It uses a dark background, which contrasts well with the white text, making it stand out."
 },
 "secondary": {
 "index": 4,
 "text": "Get in touch",
 "reasoning": "Button #4 'Get in touch' is selected as the secondary CTA because it has a transparent background, differentiating it from the primary button's dark background, and serves a supportive role."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "developers and tech professionals"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Render'.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}