Reliance Health Brand Identity

A complete profile of Reliance Health's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #8ACAEF
• secondary: #094063
• accent: #F27754
• background: #FFFBFA
• textPrimary: #000000
• link: #F27754

Typography

• primary: Montserrat — Montserrat
• heading: Montserrat — Montserrat

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#F27754, textColor=#000000, borderRadius=48px, shadow=none
• buttonSecondary: background=#094063, textColor=#F2D170, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and consumers

Reliance Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Health Matters | The Reliance HMO Blog
  • Image:
  • Source: Reliance HMO Blog
• Healthy Living Archives | Page 2 of 3 | HMO | Affordable Health Insurance Plans in Nigeria – Reliance HMO
  • Image:
  • Source: Healthy Living Archives
• Health Matters | The Reliance HMO Blog
  • Image:
  • Source: Reliance HMO Blog
• Health Matters | The Reliance HMO Blog
  • Image:
  • Source: Reliance HMO Blog
• ريلاينس هيلث | شركة تأمين طبي موثوقة في مصر
  • Image:
  • Source: Reliance Health Egypt
• Health Matters | The Reliance HMO Blog
  • Image:
  • Source: Reliance HMO Blog

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Montserrat",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#8ACAEF",
  "secondary": "#094063",
  "accent": "#F27754",
  "background": "#FFFBFA",
  "textPrimary": "#000000",
  "link": "#F27754"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Montserrat",
   "heading": "Montserrat"
  },
  "fontStacks": {
   "heading": [
    "Montserrat",
    "system-ui",
    "sans-serif"
   ],
   "body": [
    "Montserrat",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "Montserrat",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "90px",
   "h2": "20px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "24px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#F27754",
   "textColor": "#000000",
   "borderRadius": "48px",
   "borderRadiusCorners": {
    "topLeft": "48px",
    "topRight": "48px",
    "bottomRight": "48px",
    "bottomLeft": "48px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#094063",
   "textColor": "#F2D170",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://getreliancehealth.com/wp-content/uploads/2023/12/header_reliance-health_mono-dark-1.svg",
  "favicon": "https://getreliancehealth.com/wp-content/uploads/2023/12/favicon.png",
  "ogImage": null,
  "logoHref": "https://getreliancehealth.com",
  "logoAlt": "Reliance Health"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "healthcare professionals and consumers"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}