# Reliance Health Brand Identity

A complete profile of **Reliance Health**'s visual system — colors, typography, components, and personality — extracted from https://www.getreliancehealth.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/reliance-health
- Machine-readable JSON: https://characterquilt.com/branding/reliance-health.json
- Per-page llms.txt: https://characterquilt.com/branding/reliance-health/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #8ACAEF |
| Accent | #F27754 |
| Body Font | Montserrat |
| Heading Font | Montserrat |

## Color Palette

- primary: #8ACAEF
- secondary: #094063
- accent: #F27754
- background: #FFFBFA
- textPrimary: #000000
- link: #F27754

## Typography

- primary: Montserrat — https://fonts.google.com/specimen/Montserrat
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo: https://getreliancehealth.com/wp-content/uploads/2023/12/header_reliance-health_mono-dark-1.svg
- Favicon: https://getreliancehealth.com/wp-content/uploads/2023/12/favicon.png

## UI Components

- buttonPrimary: background=#F27754, textColor=#000000, borderRadius=48px, shadow=none
- buttonSecondary: background=#094063, textColor=#F2D170, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and consumers

## Reliance Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Health Matters | The Reliance HMO Blog**
  - Image: https://getreliancehealth.com/nigeria/wp-content/uploads/sites/3/2026/01/Talk.png
  - Source: https://getreliancehealth.com/nigeria/blog/
- **Healthy Living Archives | Page 2 of 3 | HMO | Affordable Health Insurance Plans in Nigeria – Reliance HMO**
  - Image: https://getreliancehealth.com/nigeria/wp-content/uploads/sites/3/2023/06/pexels-jopwell-1325711.jpg
  - Source: https://getreliancehealth.com/nigeria/category/healthy-living/page/2/
- **Health Matters | The Reliance HMO Blog**
  - Image: https://getreliancehealth.com/nigeria/wp-content/uploads/sites/3/2024/07/pexels-kindelmedia-7148441-scaled.jpg
  - Source: https://getreliancehealth.com/nigeria/blog/
- **Health Matters | The Reliance HMO Blog**
  - Image: https://getreliancehealth.com/nigeria/wp-content/uploads/sites/3/2024/01/Vegatables.png
  - Source: https://getreliancehealth.com/nigeria/blog/page/8/
- **ريلاينس هيلث | شركة تأمين طبي موثوقة في مصر**
  - Image: https://getreliancehealth.com/egypt/wp-content/uploads/sites/2/2024/09/magazine-spread-mockup-01-copy-2.png
  - Source: https://getreliancehealth.com/egypt/
- **Health Matters | The Reliance HMO Blog**
  - Image: https://getreliancehealth.com/nigeria/wp-content/uploads/sites/3/2022/10/Blog-Images-Mental-Health.jpg
  - Source: https://getreliancehealth.com/nigeria/blog/page/9/

## Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.