Reliance Health Brand Identity

A complete profile of Reliance Health's visual system — colors, typography, components, and personality — extracted from https://www.getreliancehealth.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/reliance-health
• Machine-readable JSON: https://characterquilt.com/branding/reliance-health.json
• Per-page llms.txt: https://characterquilt.com/branding/reliance-health/llms.txt

Quick Facts

Color Palette

• primary: #8ACAEF
• secondary: #094063
• accent: #F27754
• background: #FFFBFA
• textPrimary: #000000
• link: #F27754

Typography

• primary: Montserrat — https://fonts.google.com/specimen/Montserrat
• heading: Montserrat — https://fonts.google.com/specimen/Montserrat

Visual Assets

• Logo: https://getreliancehealth.com/wp-content/uploads/2023/12/header_reliance-health_mono-dark-1.svg
• Favicon: https://getreliancehealth.com/wp-content/uploads/2023/12/favicon.png

UI Components

• buttonPrimary: background=#F27754, textColor=#000000, borderRadius=48px, shadow=none
• buttonSecondary: background=#094063, textColor=#F2D170, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and consumers

Reliance Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Health Matters | The Reliance HMO Blog
  • Image: https://getreliancehealth.com/nigeria/wp-content/uploads/sites/3/2026/01/Talk.png
  • Source: https://getreliancehealth.com/nigeria/blog/
• Healthy Living Archives | Page 2 of 3 | HMO | Affordable Health Insurance Plans in Nigeria – Reliance HMO
  • Image: https://getreliancehealth.com/nigeria/wp-content/uploads/sites/3/2023/06/pexels-jopwell-1325711.jpg
  • Source: https://getreliancehealth.com/nigeria/category/healthy-living/page/2/
• Health Matters | The Reliance HMO Blog
  • Image: https://getreliancehealth.com/nigeria/wp-content/uploads/sites/3/2024/07/pexels-kindelmedia-7148441-scaled.jpg
  • Source: https://getreliancehealth.com/nigeria/blog/
• Health Matters | The Reliance HMO Blog
  • Image: https://getreliancehealth.com/nigeria/wp-content/uploads/sites/3/2024/01/Vegatables.png
  • Source: https://getreliancehealth.com/nigeria/blog/page/8/
• ريلاينس هيلث | شركة تأمين طبي موثوقة في مصر
  • Image: https://getreliancehealth.com/egypt/wp-content/uploads/sites/2/2024/09/magazine-spread-mockup-01-copy-2.png
  • Source: https://getreliancehealth.com/egypt/
• Health Matters | The Reliance HMO Blog
  • Image: https://getreliancehealth.com/nigeria/wp-content/uploads/sites/3/2022/10/Blog-Images-Mental-Health.jpg
  • Source: https://getreliancehealth.com/nigeria/blog/page/9/

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.