# Relace Brand Identity

A complete profile of **Relace**'s visual system — colors, typography, components, and personality — extracted from https://relace.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/relace
- Machine-readable JSON: https://characterquilt.com/branding/relace.json
- Per-page llms.txt: https://characterquilt.com/branding/relace/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #FCAA2D |
| Body Font | Parabole Trial Regular Text |
| Heading Font | Parabole Trial Medium Text |

## Color Palette

- primary: #0000EE
- accent: #FCAA2D
- background: #FFFEF2
- textPrimary: #191918
- link: #FCAA2D

## Typography

- primary: Parabole Trial Regular Text — https://fonts.google.com/specimen/Parabole+Trial+Regular+Text
- heading: Parabole Trial Medium Text — https://fonts.google.com/specimen/Parabole+Trial+Medium+Text

## Visual Assets

- Favicon: https://framerusercontent.com/images/FFActUeE4daoS9F9mpqmKv4y3ZI.svg
- Social card (og:image): https://framerusercontent.com/images/D6XFBAXygf3ZHyjrXSmLmItnPI.png

## UI Components

- buttonPrimary: background=#FFFEF2, textColor=#000000, borderRadius=0px, shadow=rgba(0, 0, 0, 0.25) 0px 0px 0px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech companies

## Relace Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **SoTA Code Retrieval with Embeddings + Rerank - Blog | Relace**  
  - Image: https://framerusercontent.com/images/tX3iIgGIbK60GDrl04DZ98hdA.png?width=4260&height=2460  
  - Source: https://relace.ai/blog/code-retrieval  
- **Relace Blog - Insights on AI Models, Code Agents & Development Trends**  
  - Image: https://framerusercontent.com/images/BYJDgHlvfKnvrjbBLxecZFDGKo.jpg?width=1200&height=800  
  - Source: https://relace.ai/blog  
- **Relace Blog - Insights on AI Models, Code Agents & Development Trends**  
  - Image: https://framerusercontent.com/images/f6dRLH54KmckQtheQxo7TgXso.webp?width=1080&height=495  
  - Source: https://relace.ai/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Parabole Trial Regular Text",
      "role": "body"
    },
    {
      "family": "Decima Mono Pro Regular",
      "role": "monospace"
    },
    {
      "family": "Parabole Trial Medium Text",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#FCAA2D",
    "background": "#FFFEF2",
    "textPrimary": "#191918",
    "link": "#FCAA2D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Parabole Trial Regular Text",
      "heading": "Parabole Trial Medium Text"
    },
    "fontStacks": {
      "heading": [
        "Parabole Trial Regular Text",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Parabole Trial Regular Text",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "36px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFEF2",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0.25) 0px 0px 0px 0px"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/FFActUeE4daoS9F9mpqmKv4y3ZI.svg",
    "ogImage": "https://framerusercontent.com/images/D6XFBAXygf3ZHyjrXSmLmItnPI.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The candidate logo is not located in the header and does not link to the homepage, which are strong indicators of a primary brand logo. It is also not clearly associated with the favicon or brand name 'Relace'.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Accept",
      "reasoning": "The button labeled 'Accept' is the only button detected and uses a vibrant color (#FFFEF2) which stands out against the background, making it the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The candidate logo is not located in the header and does not link to the homepage, which are strong indicators of a primary brand logo. It is also not clearly associated with the favicon or brand name 'Relace'.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```