# Reform Brand Identity

A complete profile of **Reform**'s visual system — colors, typography, components, and personality — extracted from [https://www.reformhq.com](https://www.reformhq.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.reformhq.com.

- primary: #3898EC (rgb(56, 152, 236))
- secondary: #0082F3 (rgb(0, 130, 243))
- accent: #C1E3FA (rgb(193, 227, 250))
- background: #191A1D (rgb(25, 26, 29))
- textPrimary: #191A1D (rgb(25, 26, 29))
- link: #C1E3FA (rgb(193, 227, 250))

## Typography

Each font links to its Google Fonts page where available.

- **primary:** Roboto [Google Fonts →](https://fonts.google.com/specimen/Roboto)
- **heading:** Instrument Sans [Google Fonts →](https://fonts.google.com/specimen/Instrument+Sans)

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Reform's actual button styles.

- **Button Primary**
  - background: #191A1D
  - textColor: #FFFFFF
  - borderRadius: 8px
  - shadow: none

- **Button Secondary**
  - background: #FFFFFF
  - textColor: #191A1D
  - borderRadius: 8px
  - shadow: none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** logistics and freight forwarding professionals

## Frequently Asked Questions

- **What is Reform's primary brand color?**
  - Reform's primary brand color is #3898EC. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Reform use?**
  - Reform uses #C1E3FA as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Reform use?**
  - Reform uses Roboto for body text and Instrument Sans for headings. Fonts were detected on https://www.reformhq.com as part of their live design system.

- **Does Reform use a light or dark theme?**
  - Reform's primary site uses a dark color scheme, with a background of #191A1D.

- **Where can I find Reform's logo?**
  - Reform's logo is available directly on their site (https://www.reformhq.com). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**
  - This profile was extracted from https://www.reformhq.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Reform.

## Methodology

Brand data on this page was extracted from https://www.reformhq.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Reform.