[Home](/content/site-root.html) · [Branding](/content/branding/index.html) · Reforged Labs
# Reforged Labs Brand Identity
A complete profile of **Reforged Labs**'s visual system —
colors, typography, components, and personality — extracted from
[https://reforgedlabs.com/](https://reforgedlabs.com/).
Built for designers, agents, and AI tools.
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Copy Agent Instructions
[Download JSON](/content/branding/reforged-labs.json)
Primary
#111827
Accent
#8C36FF
Body Font
Inter
Heading
Inter
## Color Palette
Brand palette extracted from https://reforgedlabs.com/.
primary
#111827
rgb(17, 24, 39)
secondary
#F97316
rgb(249, 115, 22)
accent
#8C36FF
rgb(140, 54, 255)
background
#F6F8F6
rgb(246, 248, 246)
textPrimary
#0A0D14
rgb(10, 13, 20)
link
#8C36FF
rgb(140, 54, 255)
## Typography
Each font links to its Google Fonts page where available.
primary
Inter
Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)
heading
Inter
Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)
Inter
```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```
## Visual Assets
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Logo
Favicon
Social Card
## UI Components
Live previews rendered using Reforged Labs's actual button styles.
Button Primary
buttonPrimary
background#0A0D14textColor#FFFFFFborderColor#B57EFFborderRadius9999pxshadowrgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(196, 161, 247) 0px 3px 1px 0px inset
Button Secondary
buttonSecondary
background#F6F8F6textColor#FFFFFFborderColor#B57EFFborderRadius9999pxshadowrgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(196, 161, 247) 0px 3px 1px 0px inset
## Brand Personality
**Tone:** modern**Energy:** medium**Audience:** businesses looking for marketing AI solutions
## Reforged Labs Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: [reforgedlabs.com](https://reforgedlabs.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fteam-img-3.31f02f32.webp&w=3840&q=75)
Source: [reforgedlabs.com](https://reforgedlabs.com/about-us)
Image: [reforgedlabs.com](https://reforgedlabs.com/static/seo.webp)
Source: [reforgedlabs.com](https://reforgedlabs.com/)
Image: [reforgedlabs.com](https://reforgedlabs.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcase-study-neopets-thumbnail.a3ae099c.webp&w=3840&q=85)
Source: [reforgedlabs.com](https://reforgedlabs.com/blog)
Image: [reforgedlabs.com](https://reforgedlabs.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fblog-thumbnail.a0aeeebf.webp&w=3840&q=85)
Source: [reforgedlabs.com](https://reforgedlabs.com/blog)
Image: [reforgedlabs.com](https://reforgedlabs.com/blog-post-img-1.webp)
Source: [reforgedlabs.com](https://reforgedlabs.com/blog/reforged-labs-raises-3-9-million-to-transform-gaming-ads-with-genai)
Image: [reforgedlabs.com](https://reforgedlabs.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Freforged-labs-launches-boa.84bf80c0.webp&w=3840&q=85)
Source: [reforgedlabs.com](https://reforgedlabs.com/blog)
## Frequently Asked Questions
What is Reforged Labs's primary brand color?
Reforged Labs's primary brand color is #111827. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Reforged Labs use?
Reforged Labs uses #8C36FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Reforged Labs use?
Reforged Labs uses Inter as the primary typeface across body and headings.
Does Reforged Labs use a light or dark theme?
Reforged Labs's primary site uses a light color scheme, with a background of #F6F8F6.
Where can I find Reforged Labs's logo?
Reforged Labs's logo is available directly on their site (https://reforgedlabs.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://reforgedlabs.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Reforged Labs.
## Methodology
Brand data on this page was extracted from
[https://reforgedlabs.com/](https://reforgedlabs.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API,
which inspects each site's live CSS, font network requests, color tokens, and component styles.
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries
and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.
This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Reforged Labs.
## Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
[GET /branding/reforged-labs.json](/content/branding/reforged-labs.json) [GET /branding/reforged-labs/llms.txt](/content/branding/reforged-labs/llms.txt)
```
{
"colorScheme": "light",
"fonts": [\
{\
"family": "Inter",\
"role": "body"\
}\
],
"colors": {
"primary": "#111827",
"secondary": "#F97316",
"accent": "#8C36FF",
"background": "#F6F8F6",
"textPrimary": "#0A0D14",
"link": "#8C36FF"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Inter"
},
"fontStacks": {
"heading": [\
"Inter"\
],
"body": [\
"Inter"\
],
"paragraph": [\
"Inter"\
]
},
"fontSizes": {
"h1": "64px",
"h2": "64px",
"body": "24px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"buttonPrimary": {
"background": "#0A0D14",
"textColor": "#FFFFFF",
"borderColor": "#B57EFF",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(196, 161, 247) 0px 3px 1px 0px inset"
},
"buttonSecondary": {
"background": "#F6F8F6",
"textColor": "#FFFFFF",
"borderColor": "#B57EFF",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(196, 161, 247) 0px 3px 1px 0px inset"
}
},
"images": {
"logo": 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"favicon": "https://reforgedlabs.com/favicon.ico",
"ogImage": "https://reforgedlabs.com/static/seo.webp",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 1,
"reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Get Started",
"reasoning": "Button #1 ('Get Started') is the primary CTA due to its action-oriented text and distinct dark background color, which stands out as a strong call-to-action."
},
"secondary": {
"index": 0,
"text": "Request Demo",
"reasoning": "Button #0 ('Request Demo') serves as a secondary action with a lighter background, providing a complementary option to the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "businesses looking for marketing AI solutions"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 1,
"selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}
```
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