# Reflex Brand Identity

A complete profile of **Reflex**'s visual system — colors, typography, components, and personality — extracted from [https://reflex.dev](https://reflex.dev/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://reflex.dev.

- **Primary:** #6E56CF
- **Secondary:** #67707E
- **Accent:** #6E56CF
- **Background:** #FCFCFD
- **Text Primary:** #151618
- **Link:** #5C6573

## Typography

Each font links to its Google Fonts page where available.
- **Primary:** Instrument Sans  
  [Instrument Sans Google Fonts →](https://fonts.google.com/specimen/Instrument+Sans)
- **Heading:** Instrument Sans  
  [Instrument Sans Google Fonts →](https://fonts.google.com/specimen/Instrument+Sans)

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Reflex's actual button styles.

- **Input**  
  - **Background:** transparent  
  - **Text Color:** #211F26  
  - **Border Color:** null  
  - **Border Radius:** 8px  
  - **Shadow:** rgba(0, 0, 0, 0.08) 0px -1px 0px 0px inset, rgba(0, 0, 0, 0.08) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0.02) 0px 1px 2px 0px, rgba(0, 0, 0, 0.02) 0px 1px 4px 0px

- **Button Primary**  
  - **Background:** #6E56CF  
  - **Text Color:** #FFFFFF  
  - **Border Radius:** 12px  
  - **Shadow:** none

- **Button Secondary**  
  - **Background:** transparent  
  - **Text Color:** #211F26  
  - **Border Color:** #E8E8EC  
  - **Border Radius:** 0px  
  - **Shadow:** none

## Brand Personality

- **Tone:** modern  
- **Energy:** medium  
- **Audience:** enterprise developers

## Reflex Brand in the Wild

Source: [reflex.dev](https://reflex.dev/databricks/)

Source: [reflex.dev](https://reflex.dev/blog)

Source: [reflex.dev](https://reflex.dev/customers/)

Source: [reflex.dev](https://reflex.dev/blog)

Source: [reflex.dev](https://reflex.dev/templates/admin-console-dashboard/)

Source: [reflex.dev](https://reflex.dev/blog)

## Frequently Asked Questions

- **What is Reflex's primary brand color?**  
Reflex's primary brand color is #6E56CF. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does Reflex use?**  
Reflex uses Instrument Sans as the primary typeface across body and headings.

- **Does Reflex use a light or dark theme?**  
Reflex's primary site uses a light color scheme, with a background of #FCFCFD.

- **Where can I find Reflex's logo?**  
Reflex's logo is available directly on their site (https://reflex.dev).

- **How was this brand profile generated?**  
This profile was extracted from https://reflex.dev using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Reflex.

## Methodology

Brand data on this page was extracted from [https://reflex.dev](https://reflex.dev/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.