Reflex Brand Identity

A complete profile of Reflex's visual system — colors, typography, components, and personality — extracted from https://reflex.dev. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://reflex.dev.

• Primary: #6E56CF
• Secondary: #67707E
• Accent: #6E56CF
• Background: #FCFCFD
• Text Primary: #151618
• Link: #5C6573

Typography

Each font links to its Google Fonts page where available.

• Primary: Instrument Sans
  Instrument Sans Google Fonts →
• Heading: Instrument Sans
  Instrument Sans Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Reflex's actual button styles.

• Input

  • Background: transparent
  • Text Color: #211F26
  • Border Color: null
  • Border Radius: 8px
  • Shadow: rgba(0, 0, 0, 0.08) 0px -1px 0px 0px inset, rgba(0, 0, 0, 0.08) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0.02) 0px 1px 2px 0px, rgba(0, 0, 0, 0.02) 0px 1px 4px 0px

• Button Primary

  • Background: #6E56CF
  • Text Color: #FFFFFF
  • Border Radius: 12px
  • Shadow: none

• Button Secondary

  • Background: transparent
  • Text Color: #211F26
  • Border Color: #E8E8EC
  • Border Radius: 0px
  • Shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: enterprise developers

Reflex Brand in the Wild

Source: reflex.dev

Source: reflex.dev

Source: reflex.dev

Source: reflex.dev

Source: reflex.dev

Source: reflex.dev

Frequently Asked Questions

• What is Reflex's primary brand color?
  Reflex's primary brand color is #6E56CF. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Reflex use?
  Reflex uses Instrument Sans as the primary typeface across body and headings.

• Does Reflex use a light or dark theme?
  Reflex's primary site uses a light color scheme, with a background of #FCFCFD.

• Where can I find Reflex's logo?
  Reflex's logo is available directly on their site (https://reflex.dev).

• How was this brand profile generated?
  This profile was extracted from https://reflex.dev using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Reflex.

Methodology

Brand data on this page was extracted from https://reflex.dev on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.