reducto.json

Reducto Brand Identity

A complete profile of Reducto's visual system — colors, typography, components, and personality — extracted from https://reducto.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #9D17A0
Accent #9D17A0
Body Font Inter
Heading Font reductoSerif

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Reducto Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "reductoSerif",
      "role": "heading"
    },
    {
      "family": "reductosans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#9D17A0",
    "secondary": "#310632",
    "accent": "#9D17A0",
    "background": "#F8F8F6",
    "textPrimary": "#44403B",
    "link": "#D7CCC1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "reductoSerif"
    },
    "fontStacks": {
      "heading": [
        "reductoSerif"
      ],
      "body": [
        "reductosans"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "136px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#9D17A0",
      "textColor": "#FFFFFF",
      "borderColor": "#690F6B",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.25) 0px -2px 0px 0px inset, rgba(255, 255, 255, 0.25) 0px 2px 0px 0px inset"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#44403B",
      "borderColor": "#D6D3D1",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.reducto.ai/landing-page/logos/reducto-logo.svg",
    "favicon": "https://reducto.ai/favicon.ico",
    "ogImage": "https://reducto.ai/opengraph-image-pztefn.png?dad257abe5b90369",
    "logoHref": "/",
    "logoAlt": "logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 10,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Reducto'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try for free",
      "reasoning": "Button #2 with text 'Try for free' uses the brand color #9D17A0, which is vibrant and action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Request a demo",
      "reasoning": "Button #7 with text 'Request a demo' has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Reducto'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}