Recurious Brand: Colors, Fonts, Logo & Visual Identity

Recurious Brand Identity

A complete profile of Recurious's visual system — colors, typography, components, and personality — extracted from http://thesixtyone.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://thesixtyone.com.

primary:
- Hex: #5281A1
- RGB: rgb(82, 129, 161)
secondary:
- Hex: #5BC0DE
- RGB: rgb(91, 192, 222)
accent:
- Hex: #69727D
- RGB: rgb(105, 114, 125)
background:
- Hex: #FFFFFF
- RGB: rgb(255, 255, 255)
textPrimary:
- Hex: #000000
- RGB: rgb(0, 0, 0)
link:
- Hex: #69727D
- RGB: rgb(105, 114, 125)

Typography

Each font links to its Google Fonts page where available.

primary:
- Crimson Text
- Google Fonts →
heading:
- Roboto Condensed
- Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Recurious's actual button styles.

Input

Property	Value
background	transparent
textColor	#282828
borderColor	null
borderRadius	0px
shadow	none

Brand Personality

Tone: professional
Energy: medium
Audience: general readers interested in news

Recurious Brand in the Wild

Image: thesixtyone.com

Frequently Asked Questions

What is Recurious's primary brand color?
Recurious's primary brand color is #5281A1. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Recurious use?
Recurious uses #69727D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Recurious use?
Recurious uses Crimson Text for body text and Roboto Condensed for headings. Fonts were detected on http://thesixtyone.com as part of their live design system.
Does Recurious use a light or dark theme?
Recurious's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Recurious's logo?
Recurious's logo is available directly on their site (http://thesixtyone.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://thesixtyone.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Recurious.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Crimson Text",
      "role": "body"
    },
    {
      "family": "Roboto Condensed",
      "role": "heading"
    },
    {
      "family": "DM Serif Text",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#5281A1",
    "secondary": "#5BC0DE",
    "accent": "#69727D",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#69727D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Crimson Text",
      "heading": "Roboto Condensed"
    },
    "fontStacks": {
      "heading": [
        "DM Serif Text"
      ],
      "body": [
        "Crimson Text"
      ],
      "paragraph": [
        "Crimson Text"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "32px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#282828",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://thesixtyone.com/wp-content/uploads/2023/01/TheSixtyOne-Logo-finish-min.png",
    "favicon": "https://www.thesixtyone.com/wp-content/uploads/2023/01/cropped-favicon61-min-32x32.png",
    "ogImage": null,
    "logoHref": "https://www.thesixtyone.com/",
    "logoAlt": "The Sixty One"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "general readers interested in news"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  }
}