Reacher Brand: Colors, Fonts, Logo & Visual Identity

Reacher Brand Identity

A complete profile of Reacher's visual system — colors, typography, components, and personality — extracted from https://reacherapp.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://reacherapp.com/.

Color HEX Code RGB Code
primary #0000EE rgb(0, 0, 238)
secondary #EBF0FB rgb(235, 240, 251)
accent #3559E9 rgb(53, 89, 233)
background #FFFFFF rgb(255, 255, 255)
textPrimary #3559E9 rgb(53, 89, 233)
link #3559E9 rgb(53, 89, 233)

Typography

Each font links to its Google Fonts page where available.

Role Font Google Fonts Link
primary Inter Inter Google Fonts →
heading Inter Inter Google Fonts →

Visual Assets

UI Components

Button Primary

Button Secondary

Brand Personality

Reacher Brand in the Wild

Image Source: portal.reacherapp.com

Image Source: framerusercontent.com

Frequently Asked Questions

  1. What is Reacher's primary brand color?
    Reacher's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

  2. What accent color does Reacher use?
    Reacher uses #3559E9 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

  3. What font does Reacher use?
    Reacher uses Inter as the primary typeface across body and headings.

  4. Does Reacher use a light or dark theme?
    Reacher's primary site uses a light color scheme, with a background of #FFFFFF.

  5. How was this brand profile generated?
    This profile was extracted from https://reacherapp.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Reacher.

Methodology

Brand data on this page was extracted from https://reacherapp.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.