Rapyd Brand Identity

A complete profile of Rapyd's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #5600EF
• secondary: #75D69C
• accent: #FF007A
• background: #FFFFFF
• textPrimary: #000000
• link: #FF007A

Typography

• primary: Epilogue — https://fonts.google.com/specimen/Epilogue
• heading: Anton — https://fonts.google.com/specimen/Anton

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=#E0E0E0, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and fintech companies

Rapyd Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Payment Facilitator Partnerships - Rapyd
  • Image:
  • Source: https://www.rapyd.net/company/partners/payfac/
• Blog - Rapyd
  • Image:
  • Source: https://www.rapyd.net/resources/blog/
• Rapyd Unleashes Fintech Insights at WeAreDevelopers World Congress 2023 - 👓 Blog - Rapyd Community
  • Image:
  • Source: https://community.rapyd.net/t/rapyd-unleashes-fintech-insights-at-wearedevelopers-world-congress-2023/58826
• Cross-Border Payouts Articles - Rapyd
  • Image:
  • Source: https://www.rapyd.net/blog/tag/cross-border-payouts/
• Rapyd API Request Signatures and How to Calculate - 🔬 Code Samples - Rapyd Community
  • Image:
  • Source: https://community.rapyd.net/t/rapyd-api-request-signatures-and-how-to-calculate/1256
• Maximise Your Merchant Services with Rapyd ISO Partnerships- Rapyd
  • Image:
  • Source: https://www.rapyd.net/company/partners/iso/

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts.

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Epilogue",
   "role": "body"
  },
  {
   "family": "Anton",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#5600EF",
  "secondary": "#75D69C",
  "accent": "#FF007A",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#FF007A"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Epilogue",
   "heading": "Anton"
  },
  "fontStacks": {
   "heading": [
    "Anton",
    "sans-serif",
    "Arial"
   ],
   "body": [
    "Epilogue",
    "sans-serif",
    "Arial"
   ],
   "paragraph": [
    "Epilogue",
    "sans-serif",
    "Arial"
   ]
  },
  "fontSizes": {
   "h1": "90px",
   "h2": "92px",
   "body": "23px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "5px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#E0E0E0",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.rapyd.net/wp-content/uploads/2022/08/rapyd-logo-white.svg",
  "favicon": "https://www.rapyd.net/wp-content/uploads/2024/11/android-chrome-256x256-1-150x150.png",
  "ogImage": "https://www.rapyd.net/wp-content/uploads/2022/10/Scene2_v2_1080x1920-e1666193874847.png",
  "logoHref": "https://www.rapyd.net/",
  "logoAlt": "Rapyd"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses and fintech companies"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.5,
  "colors": 0.95,
  "overall": 0.725
 }
}