rapyd.json

Rapyd Brand Identity

A complete profile of Rapyd's visual system — colors, typography, components, and personality — extracted from https://rapyd.net. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #5600EF
Accent #FF007A
Body Font Epilogue
Heading Font Anton

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and fintech companies

Rapyd Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Epilogue",
      "role": "body"
    },
    {
      "family": "Anton",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#5600EF",
    "secondary": "#75D69C",
    "accent": "#FF007A",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#FF007A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Epilogue",
      "heading": "Anton"
    },
    "fontStacks": {
      "heading": [
        "Anton",
        "sans-serif",
        "Arial"
      ],
      "body": [
        "Epilogue",
        "sans-serif",
        "Arial"
      ],
      "paragraph": [
        "Epilogue",
        "sans-serif",
        "Arial"
      ]
    },
    "fontSizes": {
      "h1": "90px",
      "h2": "92px",
      "body": "23px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#E0E0E0",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.rapyd.net/wp-content/uploads/2022/08/rapyd-logo-white.svg",
    "favicon": "https://www.rapyd.net/wp-content/uploads/2024/11/android-chrome-256x256-1-150x150.png",
    "ogImage": "https://www.rapyd.net/wp-content/uploads/2022/10/Scene2_v2_1080x1920-e1666193874847.png",
    "logoHref": "https://www.rapyd.net/",
    "logoAlt": "Rapyd"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'Rapyd'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and fintech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.5,
    "colors": 0.95,
    "overall": 0.725
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'Rapyd'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": true
    }
  }
}