Rappi Brand Identity

A complete profile of Rappi's visual system — colors, typography, components, and personality — extracted from http://www.rappi.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.rappi.com.

• Primary: #29D884
• Secondary: #E9FCF2
• Accent: #5E00BE
• Background: #FFFFFF
• Text Primary: #2E2C36
• Link: #5E00BE

Typography

Each font links to its Google Fonts page where available.

• Primary: Nunito Google Fonts →
• Heading: Nunito Google Fonts →

Visual Assets

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• Logo:
• Favicon:

UI Components

Live previews rendered using Rappi's actual button styles.

• Input:

  • Background: #FFFFFF
  • Text Color: #6A696E
  • Border Color: null
  • Border Radius: 0px
  • Shadow: none

• Button Primary:

  • Background: #5E00BE
  • Text Color: #FFFFFF
  • Border Radius: 8px
  • Shadow: none

• Button Secondary:

  • Background: #E9FCF2
  • Text Color: #29D884
  • Border Radius: 8px
  • Shadow: none

Brand Personality

• Tone: modern
• Energy: high
• Audience: tech-savvy urban consumers

Rappi Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: engineering.rappi.com

Source: pro.rappi.com

Frequently Asked Questions

• What is Rappi's primary brand color?
  Rappi's primary brand color is #29D884. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Rappi use?
  Rappi uses #5E00BE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Rappi use?
  Rappi uses Nunito as the primary typeface across body and headings.

• Does Rappi use a light or dark theme?
  Rappi's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Rappi's logo?
  Rappi's logo is available directly on their site (http://www.rappi.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from http://www.rappi.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rappi.

Methodology

Brand data on this page was extracted from http://www.rappi.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Rappi.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.