llms.txt

Range Brand Identity

A complete profile of Range's visual system — colors, typography, components, and personality — extracted from https://www.range.com/. Built for designers, agents, and AI tools.

Quick Facts

Field	Value
Primary	#FFF980
Accent	#0071E3
Body Font	Plus Jakarta Sans
Heading Font	Plus Jakarta Sans

Color Palette

primary: #FFF980
secondary: #030213
accent: #0071E3
background: #FFFFFF
textPrimary: #1D1D1F
link: #0066CC

Typography

primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

Visual Assets

UI Components

buttonPrimary: background=#0071E3, textColor=#FFFFFF, borderRadius=50px, shadow=none
buttonSecondary: background=#FFFFFF, textColor=#1D1D1F, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: wealth management professionals

Range Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Range - "Big Beautiful Bill" Boosts QSBS Benefits for Startup Employees and Founders
- Image: https://cdn.prod.website-files.com/6318ee7f8cd2577347722ef7/6868925ffec6c10a6a430ae5_syed-f-hashemi-SfUETerkRKE-unsplash%20(1).jpg
- Source: https://www.range.com/blog/gop-budget-legslation-supercharges-qsbs-benefits
Range - Learn about Personal Finance
- Image: https://cdn.prod.website-files.com/6318ee7f8cd2577347722ef7/67782cbd2546012478e4e063_HOLISTIC%20SERVICE%20BLOG%20POST.png
- Source: https://www.range.com/blog
Range - Five Reasons You Should Graduate From DIY to a CPA or Tax Professional
- Image: https://cdn.prod.website-files.com/6318ee7f8cd2577347722ef7/63c5cf49a9bbed02bde2f81e_kanchanara-9pCV2MB65y8-unsplash.jpg
- Source: https://www.range.com/blog/five-reasons-you-should-graduate-from-diy-to-a-cpa-or-tax-professional
Range - Learn about Personal Finance
- Image: https://cdn.prod.website-files.com/6318ee7f8cd2577347722ef7/69259b71cfa9e8896ea93431_16_9%20press%20release%20%2B%20blog%20-%201080x608.png
- Source: https://www.range.com/blog
Range - Cheat Code: Get a low interest rate with assumable mortgages.
- Image: https://cdn.prod.website-files.com/6318ee7f8cd2577347722ef7/65721168da4c4aa5b6f4916d_Unknown.jpeg
- Source: https://www.range.com/blog/assumable-mortgages
Range - Learn about Personal Finance
- Image: https://cdn.prod.website-files.com/6318ee7f8cd2577347722ef7/65a8393cb8085c53aa6891ca_Bitcoin%20ETF%20Blog.png
- Source: https://www.range.com/blog

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Plus Jakarta Sans",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#FFF980",
  "secondary": "#030213",
  "accent": "#0071E3",
  "background": "#FFFFFF",
  "textPrimary": "#1D1D1F",
  "link": "#0066CC"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Plus Jakarta Sans",
   "heading": "Plus Jakarta Sans"
  },
  "fontStacks": {
   "heading": [
    "Plus Jakarta Sans",
    "sans-serif"
   ],
   "body": [
    "Plus Jakarta Sans",
    "sans-serif"
   ],
   "paragraph": [
    "Plus Jakarta Sans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "38px",
   "h2": "32px",
   "body": "32px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#0071E3",
   "textColor": "#FFFFFF",
   "borderRadius": "50px",
   "borderRadiusCorners": {
    "topLeft": "50px",
    "topRight": "50px",
    "bottomRight": "50px",
    "bottomLeft": "50px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#1D1D1F",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "favicon": "https://cdn.prod.website-files.com/630e5612048dc981d21cb9f8/64d3b9cc759b85974061007b_range-yellow-favicon-32.png",
  "ogImage": "https://cdn.prod.website-files.com/630e5612048dc981d21cb9f8/66b52cfc573edcff96a3ea8a_OG%20image.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "wealth management professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}