Ralo Brand: Colors, Fonts, Logo & Visual Identity
Ralo Brand Identity
A complete profile of Ralo's visual system — colors, typography, components, and personality — extracted from https://www.ralo.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.ralo.com/.
primary#102230rgb(16, 34, 48)
secondary#8C5BB5rgb(140, 91, 181)
accent#8C5BB5rgb(140, 91, 181)
background#F8F9FBrgb(248, 249, 251)
textPrimary#10222Frgb(16, 34, 47)
link#10222Frgb(16, 34, 47)
Typography
Each font links to its Google Fonts page where available.
primary
Inter
Inter Google Fonts →
heading
Haffer
Haffer Google Fonts →
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Ralo's actual button styles.
Input
- background:
#FFFFFF - textColor:
#10222F - borderColor:
#D1D5DC - borderRadius:
20px - shadow:
none
Button Primary
- background:
#8C5BB5 - textColor:
#FFFFFF - borderColor:
#8C5BB5 - borderRadius:
999px - shadow:
none
Button Secondary
- background:
#102230 - textColor:
#FFFFFF - borderRadius:
999px - shadow:
rgba(16, 34, 48, 0.22) 0px 8px 28px 0px
Brand Personality
Tone: professional
Energy: medium
Audience: homebuyers and mortgage seekers
Ralo Brand in the Wild
Image: ralo.com
Image: ralo.com
Image: ralo.com
Image: ralo.com
Image: ralo.com
Image: ralo.com
Frequently Asked Questions
What is Ralo's primary brand color?
Ralo's primary brand color is #102230. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Ralo use?
Ralo uses #8C5BB5 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Ralo use?
Ralo uses Inter for body text and Haffer for headings. Fonts were detected on https://www.ralo.com/ as part of their live design system.
Does Ralo use a light or dark theme?
Ralo's primary site uses a light color scheme, with a background of #F8F9FB.
Where can I find Ralo's logo?
Ralo's logo is available directly on their site (https://www.ralo.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.ralo.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ralo.
Methodology
Brand data on this page was extracted from https://www.ralo.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Ralo.