Rally Brand Identity

A complete profile of Rally's visual system — colors, typography, components, and personality — extracted from https://rally.video. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #000000
• accent: #000000
• background: #FFFFFF
• textPrimary: #111111
• link: #000000

Typography

• primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
• heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

Rally Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Rally Report - Wikipedia
  • Image:
  • Source: https://en.wikipedia.org/wiki/Rally_Report
• XRally - Rally Landing Page by Dilan Gunasekara for Modifica Labs on Dribbble
  • Image:
  • Source: https://dribbble.com/shots/20559725-XRally-Rally-Landing-Page
• Rally Report – What Was Pebble Mill?
  • Image:
  • Source: https://www.pebblemill.org/blog/rally-report/
• Rally Landing Page UI Design - SaaSFrame
  • Image:
  • Source: https://www.saasframe.io/examples/rally-landing-page
• MRF Rally ads and cricket carton packages by Nipun Nair at Coroflot.com
  • Image:
  • Source: https://www.coroflot.com/nipunnair/mrf-rally-ads-and-cricket-carton-packages

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Times New Roman",
 "count": 3
 }
 ],
 "colors": {
 "primary": "#000000",
 "accent": "#000000",
 "background": "#FFFFFF",
 "textPrimary": "#111111",
 "link": "#000000"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Times New Roman",
 "heading": "Times New Roman"
 },
 "fontStacks": {
 "body": [
 "Times New Roman"
 ],
 "heading": [
 "Times New Roman"
 ],
 "paragraph": [
 "Times New Roman"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "16px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 8,
 "borderRadius": "8px"
 },
 "components": {},
 "images": {
 "logo": null,
 "favicon": null,
 "ogImage": null
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "unknown"
 },
 "designSystem": {
 "framework": "unknown",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0,
 "colors": 0,
 "overall": 0
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": false,
 "llmSucceeded": false,
 "finalSource": "none",
 "rawLogoSelection": {
 "selectedLogoIndex": -1,
 "selectedLogoReasoning": "LLM failed",
 "confidence": 0
 }
 },
 "buttonClassification": {
 "llmCalled": false,
 "llmSucceeded": false,
 "error": "LLM call failed or returned fallback values"
 }
 }
}