Rally Tax Brand Identity

A complete profile of Rally Tax's visual system — colors, typography, components, and personality — extracted from https://www.rally.tax/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.rally.tax/.
primary
#111827
rgb(17, 24, 39)
secondary
#FF6F20
rgb(255, 111, 32)
accent
#FF6B35
rgb(255, 107, 53)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#181D2B
rgb(24, 29, 43)
link
#181D2B
rgb(24, 29, 43)

Typography

Each font links to its Google Fonts page where available.

primary
Helvetica Neue
Helvetica Neue Google Fonts →
heading
Arno Pro
Arno Pro Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Rally Tax's actual button styles.

Input
input
background: transparent;
textColor: #181D2B;
borderColor: null;
borderRadius: 0px;
shadow: none;

Button Primary
buttonPrimary
background: #FF6B35;
textColor: #FFFFFF;
borderRadius: 9999px;
shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 237, 213, 0.5) 0px 10px 15px -3px, rgba(255, 237, 213, 0.5) 0px 4px 6px -4px;

Button Secondary
buttonSecondary
background: #FFFFFF;
textColor: #181D2B;
borderRadius: 9999px;
shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px;

Brand Personality

Tone: professional
Energy: medium
Audience: individuals and businesses looking to optimize taxes

Frequently Asked Questions

What is Rally Tax's primary brand color?
Rally Tax's primary brand color is #111827. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Rally Tax use?
Rally Tax uses #FF6B35 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Rally Tax use?
Rally Tax uses Helvetica Neue for body text and Arno Pro for headings. Fonts were detected on https://www.rally.tax/ as part of their live design system.

Does Rally Tax use a light or dark theme?
Rally Tax's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Rally Tax's logo?
Rally Tax's logo is available directly on their site (https://www.rally.tax/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.rally.tax/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rally Tax.